Marketing Communications Specialist

Marketing Communications Specialist

We are seeking a dynamic and creative Marketing Communications Specialist to join a growing marketing team. The ideal candidate will be responsible for developing, executing, and managing strategic marketing communications initiatives that support brand awareness, customer engagement, and lead generation. This individual will be a key player in crafting compelling messages across various communication channels and ensuring consistent messaging that aligns with our company s goals and values.

Key Responsibilities :

• Content Creation & Strategy :

Develop and execute content for various platforms, including website, social media, email campaigns, press releases, blogs, and marketing collateral.

Ensure all communications reflect the company s brand voice and messaging guidelines.

Manage and optimize email marketing campaigns (including content creation, design, and analysis).

Draft and distribute press releases to targeted media outlets and track media coverage.

Assist in crafting internal newsletters, announcements, and updates to keep employees informed and engaged.

Support marketing efforts for trade shows, conferences, and other events through content creation, promotional materials, and event communications.

Monitor and report on the performance of marketing communications campaigns, tracking key performance indicators (KPIs) like engagement, open rates, and ROI.

Qualifications :

Bachelor s degree in Marketing, Communications, Public Relations, Journalism, or a related field.

Strong written and verbal communication skills with the ability to craft compelling messages for different audiences and platforms.

Creative, strategic thinker with attention to detail and problem-solving skills.

Benefits :

Equal Opportunity Employer.