What are the responsibilities and job description for the Associate Director, Paid Search position at 80Twenty?
Our client, an award winning global B2B marketing agency working with some of the top names in B2B tech is hiring for an Associate Director of Paid Search for their New York team. Our client works with the likes of MongoDB, VMWare, Conduent, Citrix, Dropbox, HP and more and this person will oversee end to end SEM programs for some of their key US accounts.
This person will act as the consultant and expert for clients on all thing paid search, providing detailed strategy and best practices to help clients achieve their goals. Both hands-on keyboard and strategic experience are essential for this role.
This will be a hybrid role, with 2-3 days per week at our client's Dallas office.
Responsibilities:
- Full ownership of client's paid search campaigns
- Day to day point of contact and consultant for clients running paid search campaigns.
- Ensuring best practices within paid search are adhered to, keeping on top of new industry trends and technologies.
- Optimizing and reporting on campaigns, providing analysis for clients
- Managing campaign budgets
- Optimize copy and provide landing page recommendation for campaigns
Requirements:
- 7 plus years of experience in paid search
- Experience working on B2B marketing campaigns for enterprise clients, focusing specifically on paid search.
- Experience in a team lead role
- Experience developing strategy for paid search campaigns across both Google and Bing Ads.
Salary : $110,000 - $140,000
