What are the responsibilities and job description for the Apex Service Partners is hiring: Director of Paid Search Advertising in Irving position at Apex Service Partners?
Overview : Job Summary :
The Director of Paid Search (PPC) Advertising will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads, and revenue for Apex Service Partner companies. This role will require a deep understanding of Google Ads, Bing Ads, display advertising, and landing page optimization, as well as strong analytical and leadership skills. The ideal candidate will be data-driven and have at least 8 years of experience working with these platforms in a fast-paced environment.
Key Responsibilities :
- Strategy Development : Develop and implement a comprehensive paid search strategy aligned with overall business objectives and marketing goals.
- Campaign Management : Oversee the creation, execution, and optimization of paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
- Budget Management : Manage and allocate paid search budgets effectively to maximize ROAS while maintaining volume.
- Performance Analysis : Track and analyze campaign performance metrics to identify areas for improvement and optimize campaigns accordingly.
- Keyword Research : Conduct in-depth keyword research to identify relevant keywords and target audiences.
- Ad Copy Development : Supervise the creation and testing of compelling ad copy that resonates with target audiences and drives conversions.
- Landing Page Optimization : Collaborate with the website team to optimize landing pages for maximum conversion rates.
- Team Leadership : Lead and mentor a team of paid search specialists to ensure efficient and effective campaign execution and accountability to benchmark KPIs.
- Toolset Selection : Evaluate and select enterprise-appropriate tool(s) for managing and tracking campaigns efficiently at scale.
- Industry Trends : Stay up-to-date on industry trends and best practices in paid search advertising.
Qualifications :
Benefits :
supportive work environment.
Location :
