What are the responsibilities and job description for the Commercial Account Executive position at 84.51°?
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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As Commercial Account Executive, your responsibilities will be to partner with our clients to understand their business objectives and brand strategies, building effective digital media plans leveraging 84.51°'s robust suite of products. Identifying new areas of growth within our existing clients, unlocking national dollars from marketing & agency teams will be critical to success. You will work with cross functional teams to develop the right plan, execute the plan, and deliver advertising recommendations that deliver against media objectives. To be successful you must understand the ever-changing industry landscape as we deliver on our promise to become the industry's preferred media company.
RESPONSIBILITIES:
- Supports the end to end sales strategy of 84.51°'s suite of marketing solutions with our CPG and agency partners.
- Partners with the Account Management team and Sales Director to drive the selling cycle with a portfolio of clients
- Focus on business development by prospecting new opportunities that lead to new relationships with clients
- Supports the execution of a comprehensive plan that meets or exceeds revenue and market share in a defined territory and/or industry vertical
- Partners with cross functional teams to ensure seamless execution environment
- Utilizes Sales CRM tool to track all pertinent account information and sales progress as well as forecast and prioritize to achieve quarterly quota goals
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Digital media and advertising sales experience with desired career growth in sales
- Digital media trends / technologies & acute understanding of agency landscape
- Data to insights driven acumen; experience in using insights to influence decision making
- Proven results of driving and exceeding revenue targets
- Proven client leadership skills; ability to develop relationships and influence
- Demonstrated self-starter skills; motivated by the challenge of the hunt
- Excellent communication, presentation and interpersonal skills.
- Exemplifies 84.51° Leadership Success Factors and CSA Function Competencies
- Bachelors' degree B.A. / B.S or equivalent work experience
- 3 years of relevant professional experience including at least 5 years of digital media sales, analytics and/or marketing experience
- Travel will be required; upwards of 35%-50%
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