Marketing Manager

Position Overview: We are seeking an outgoing, goal-oriented, and resourceful Marketing Manager to join our team. This role will be responsible for developing and executing local marketing strategies for our East Coast stores, total of 8 stores in New Jersey, New York, Massachusetts, Virginia, Maryland. The ideal candidate will have a strong understanding of the Asian grocery landscape and be able to drive foot traffic, support store sales, and enhance the overall in-store experience.

Key Responsibilities:

• Develop and implement local marketing strategies tailored to each store to increase foot traffic and boost sales.
• Plan and execute in-store events during weekends, ensuring a lively and engaging shopping experience.
• Create and manage signage, promotional materials, and other marketing assets to boost store visibility and sales.
• Conduct competitive studies and maintain a pulse on local markets to identify strengths, areas for improvement, and opportunities for growth.
• Collaborate with store managers to continually improve the in-store experience and presentation.
• Manage local social media and digital marketing campaigns, focusing on engaging Millennial and Gen Z customers.
• Relate to and effectively communicate with customers from diverse cultural backgrounds, including first and second-generation Asian Americans.
• Travel frequently to different store locations for on-site support and event execution.
• Monitor and analyze marketing performance metrics, adjusting strategies as needed to meet goals.
• Develop and maintain relationships with local media and influencers to promote store events and initiatives.
• Coordinate with vendors for promotional partnerships and in-store demonstrations.
• Oversee customer loyalty programs and promotions to enhance customer retention.
• Provide regular reports and insights on marketing activities and outcomes to senior management.
• Conduct market research to identify customer trends and preferences, adapting marketing strategies accordingly.
• Manage the marketing budget effectively, ensuring all activities are cost-efficient and within budget.
• Develop and execute seasonal marketing campaigns to drive sales during peak times.

Requirements:

• Minimum of 5-7 years of marketing experience, specifically in the food category or grocery industry.
• Strong focus on digital marketing and social media engagement.
• Bilingual proficiency (English & Chinese) is a must.
• Willingness to travel as required.
• Organized and self-motivated, with excellent project management skills.
• Ability to work in a fast-paced environment and handle multiple tasks simultaneously.
• Strong interest in and understanding of the Asian grocery market and community.
• Must be legally authorized to work in the United States without sponsorship.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer
• Must be able to lift up to 50 pounds at times

Position Details:

• Employment Type: Full Time
• Location: 133 Randolph St, Brooklyn, NY 11237.
• Required Travel: 25%-50%
• Salary: $80,000 - $90,000/year

Benefits:

• Medical, Dental, and Life Insurance
• 401(k) Retirement Savings Plan with 4% Company Match
• Long-Term Service Award
• Employee Discount
• Paid Time Off
• Employee Recognition Program

Disclaimer

Tawa Group dba 99 Ranch Market, is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.