What are the responsibilities and job description for the Marketing Operations Manager position at NOMAD Marketing?
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This job requires marketing automation expertise. Please only apply if you are a POWER-USER of Marketo, Hubspot or Pardot.
Who We Are
Nomad is a boutique marketing operations agency located in New York City, specializing in supporting B2B SaaS companies globally. Our primary focus is to implement, administer, and optimize a variety of sales and marketing platforms, including Marketo, HubSpot, Pardot, Salesforce, 6sense, Bizible, LeanData, Salesloft, ZoomInfo, and more.
Who You Are
We are looking for a Marketing Operations and Automation expert to join our team in person at our NYC headquarters. You will work directly with our clients to create, optimize, and manage their sales & marketing tech stack, implementing marketing automation and operations best practices to drive sustainable and scalable growth.
Our ideal candidate is a data-driven self-starter who is able to combine process-oriented thinking and data analysis with creative ideation and strategy development. You love working on teams, bringing existing knowledge and expertise to the table.
Our Culture
At Nomad, we foster an environment that values individual thought and encourages the execution of innovative ideas. We pride ourselves on being a collaborative team that operates with a team-first mentality. We are committed to maintaining a positive workplace culture and do not tolerate negativity from either clients or team members. Our transparency regarding career growth and development is paramount; we genuinely invest in our team's professional advancement.
Why Join Us?
This position is ideal for those who are passionate about marketing operations and want to work alongside like-minded enthusiasts. Our team thrives on pushing the boundaries of marketing automation and related technologies. With a strong emphasis on collaboration and continuous learning, Nomad offers endless opportunities for growth within a supportive community of experts.
In this role, you willCommunicate directly with clients to transform their business needs into platform requirementsOversee (and sometimes execute) Marketo / Hubspot / Pardot campaigns, nurture programs, landing pages, and emailsDevelop, monitor, test and optimize Marketo / Hubspot / Pardot programs for all stages of the buyer journeyAutomate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.comManage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distributionPerform day-to-day system maintenance and configuration of Marketo / Hubspot / Pardot, driving improvements and employing best practicesMonitor Slack and own communication with clients, including ad-hoc Zoom meetings and weekly check-insAdmin and implement platforms such as Bizible, LeanData, 6sense, and moreStrategize with clients to further optimize their tech stack and integrate in advanced marketing programsManage Salesforce administration of client's instanceImplement and migrate of marketing automation platforms for current or new clientsImplement and administrate new platforms for current clientsOwn and operate ABM platforms such as 6sense, Demandbase, and TerminusBuild and present data models including attribution reporting, marketing performance, and MQLsCreate or support training programs for clients / stakeholders and new Nomad employeesExecute advanced data integrations between marketing automation, CRM, and other third-party systemsBuild complex reports and dashboards in CRM and data visualization platformsProvide real-time recommendations based on business requirements and insightsManage and maintain strong relationships with clients' sales operations teamsPerform other duties as assignedIn this role, we require you to have
6-8 years of relevant work experience, with 2 years experience as a power user of Marketo, HubSpot, or PardotDemonstrated success executing marketing campaigns with expertise using Marketo / Hubspot / Pardot, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analyticsA track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting eventsProficiency in HTML and CSS for email and landing page customizationStrong analytical skills with experience in data visualization tools (e.g., Tableau, Power BI)Excellent project management and communication skills for daily client interactionsPassion for continuous learning and growth in marketing operationsExceptional communication skills are essential for this role, as daily interactions with our clients require clear and effective dialogue
100,000 - $130,000 a year
Our Total Rewards Package Includes
Top-of-the-line health, dental, and vision insurance
MTA stipend
Wellness stipend
401K plans and matching
Generous PTO policy
Catered lunch every day
At Nomad, we are committed to creating a company where all team members feel included and empowered to have a say in our company's future. We recognize the immense value in having diversity in the workplace and believe our differences make us a stronger organization more adaptable to change. We're proud to be an equal-opportunity workplace.
Salary : $100,000 - $130,000
