Senior Director of Growth Marketing and Customer Retention

Description

About A-MAX
Since 2002, A-MAX Auto Insurance has been redefining non-standard auto coverage. From our Dallas roots, we've grown to over 200 locations nationwide – and we're just getting started.
Our mission is to simplify insurance. We create policies that are easy to understand and affordable for real people, with a focus on serving diverse communities and non-traditional customers.

We're expanding into new markets, launching innovative brands, and seeking dynamic leaders to drive us forward. Join us in shaping the future of insurance, making a difference in underserved communities, and being part of an extraordinary growth story.

About the Role
We're seeking a strategic Senior Director of Growth Marketing and Customer Retention responsible for developing and implementing marketing strategies across our three brands. Reporting to the VP of Marketing, you'll lead a team focused on driving growth across digital and traditional channels while optimizing our customer retention strategies.

 

What You'll Do

• Develop and execute data-driven growth strategies to acquire new customers and enhance retention rates across our product lines, with a focus on non-standard auto insurance
• Design and execute go-to-market strategies for new markets
• Lead and optimize all marketing channels, including digital (paid and organic) and traditional methods, for a truly omnichannel approach to drive traffic to our website, local branches, and call centers
• Design and execute customer segmentation strategies and personalized engagement campaigns tailored to our target market
• Own and enhance our customer retention programs, developing strategies to improve customer lifetime value in the non-standard auto insurance market
• Build and manage a high-performing, data-driven team that understands the unique needs of our target demographic
• Collaborate with the Brand Manager, Creative Director, and other department heads to ensure cohesive marketing efforts
• Select and implement marketing technologies to optimize performance and gain a competitive advantage
• Analyze customer behavior, market trends, and competitive landscape to inform strategic decisions
• Oversee budget allocation and ROI assessment for all growth and retention initiatives

Qualifications

What You Bring

• 10 years of experience in growth marketing, with a focus on both acquisition and retention.
• Proven track record of developing and implementing successful marketing strategies.
• Strong understanding of both digital and traditional marketing channels
• Experience in developing and managing customer retention programs
• Bachelor's degree in Marketing, Business Administration, or related field.
• Exceptional analytical skills with the ability to translate data into actionable insights
• Strong leadership abilities with experience managing and developing diverse, high-performing teams
• Excellent collaboration skills, able to work effectively across departments and with external partners

Technical Skills

• Advanced proficiency in data analysis and visualization tools
• Expertise in CRM systems
• Strong knowledge of marketing automation platforms
• Proficiency in marketing technologies including Adobe Analytics, Google Analytics, and Sprout Social
• Experience with predictive modeling and machine learning applications in marketing

Plus Factors

• Insurance or financial services experience
• Experience with underserved markets or non-standard auto insurance market
• Understanding of the needs of diverse, often underserved communities
• Bilingual (English/Spanish)
• Understanding of insurance-specific technologies and compliance requirements
• MBA or related advanced degree

At A-MAX, we're not just an insurance provider – we're shaping the future of our industry. We're seeking a leader to help us build the foundation for our next phase of growth and crack the code to entering new markets. If you're passionate about growth marketing, driven by data, and excited about the challenge of serving diverse and often underserved communities, we want to hear from you. You'll play a pivotal role in our expansion strategy, developing innovative approaches to reach untapped markets. Apply now and be part of a team that's driving change and improving lives in the communities we serve. 

For information on A-MAX Auto Insurance & Affiliates, including more information on employee benefits and our company culture, visit our website at https://www.amaxinsurance.com/careers

A-MAX Auto Insurance & Affiliates is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.