What are the responsibilities and job description for the A top IT product company | Marketing Manager- Software Product position at A top IT product company?
About the company : A Top IT product company.
Requirements : 10 years in marketing with at least
2 years in product engineering or product management roles.Proven experience in delivering
product demos
to clients and stakeholders.Strong portfolio of content creation, including product brochures, datasheets, and web content.Expertise in digital marketing platforms (e.g., HubSpot, Salesforce, Google Analytics).Familiarity with Agile and product development processes is a plus.Looking for only Green Card holders.
Responsibilities : Develop and execute marketing campaigns aligned with product strategies to enhance brand visibility and demand generation.Leverage product engineering and management experience to deeply understand technical features and their business impact.Conduct compelling
product demonstrations
for clients, showcasing the value and functionality of the solutions.Create high-quality product marketing content, including brochures, technical datasheets, presentations, and web copy.Develop and maintain a repository of marketing assets for consistent messaging and brand alignment.Contribute to the development of submissions for analyst reviews, Magic Quadrants, and Waves.Conduct market research to identify customer needs, emerging trends, and competitive positioning.Partner with cross-functional teams, including product, engineering, and sales, to deliver cohesive go-to-market strategies.
Please share your resumes at jayanti@marketscope.in
