What are the responsibilities and job description for the Digital Marketing Analyst position at AAA Club Alliance Inc.?
AAA Club Alliance is currently seeking a full-time Marketing Analyst to join our team at either our Wilmington, DE or Cincinnati, OH office location.
*This position is considered hybrid, where you will report to our headquarters multiple days a week*
The primary duties of the Marketing Data Analyst are to:
Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Email, Social Media, Paid Search, and Web.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
Capture and mine data to identify customers most likely to respond to various direct marketing messages.
Perform statistical analysis to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns with manual components where possible.
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
Work with IT and Adobe DBAs to integrate and test new data sources.
Use data management tools to standardize customer contact information to improve delivery rates, campaign performance, and analysis opportunities.
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
Update and enhance business procedures manual.
Enhance existing campaign management business processes to support efficient campaign management and marketing using ever developing best practices.
Liaison with digital marketing and agency partners.
Other duties as assigned.
Minimum Qualifications:
Bachelor’s Degree in Computer Programming, Statistics, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.
2 years of experience working with relational data.
2 years of direct marketing experience.
3 years of experience programming in SQL.
SQL MCTS Certifications preferred.
Comprehensive knowledge of 2016 Microsoft Office Suite.
At AAA, your success is our success. What we can offer you:
Competitive salary
Annual Bonus Annual Merit Increase Eligibility
Hybrid work schedule
Comprehensive health benefits package
3 weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing
