Senior Digital Media Specialist

About the Agency

Orchard is a full-service digital marketing agency that seamlessly blends the ambition and intuition of digital natives with the acumen of proven brand and advertising experts. Grounded in data analytics, we lead our clients by employing robust digital marketing and measurement programs that drive business results. We exist to help our clients to go beyond themselves. To grow beyond. Everything we think and do is about creating measurable commercial impact. At Orchard, we are eternal students of human insight, our clients’ businesses. We are, in a phrase: outcome obsessed.

GREAT TALENT, FIRST & FOREMOST.

Orchard’s team of talent is diverse in their backgrounds and expertise and we’re always looking for awesome people. In short, we’re looking for people who live both personally and professionally by the maxim of “be interested and be interesting!”

Job Description

SENIOR DIGITAL MEDIA SPECIALIST

At Orchard, a Senior Digital Media Specialist plays a pivotal role in our agency, contributing to the success of our clients' campaigns through comprehensive support and active involvement in various digital marketing initiatives. A Senior Specialist will collaborate closely with our media team, as well as our account team, assisting in the development, execution, and management of diverse digital marketing campaigns across search, display/programmatic, social media, and email channels. Your role will encompass a broad spectrum of responsibilities, requiring a fundamental understanding of the digital marketing landscape and a proactive approach to staying on top of industry trends and innovations.

 RESPONSIBILITIES

·      Campaign Strategy: Collaborate with internal teams and clients to understand business objectives to help develop comprehensive strategies that align to client goals leveraging various channels.

·      Campaign Setup and Activation: Support the media team in setting up and activating digital marketing campaigns, ensuring seamless execution and adherence to client objectives and key performance indicators (KPIs).

·      Ongoing Campaign Management and Optimization: Take an active role in the continuous management and optimization of campaigns across various platforms (Ex: Google, Meta, Programmatic), leveraging performance data and insights to refine strategies and maximize ROI. 

·      Data Analysis and Insights Utilization: Utilize data and insights to identify high-performing content, audience segments, and campaign ideas, contributing to scalability and informing monthly reporting to clients.

·      Keyword Research and Copywriting: Assist in copywriting tasks and keyword research, in relation to paid search, optimizing campaign content for maximum effectiveness and audience engagement.

·      Support for Channel Subject Matter Experts (SMEs): Collaborate with channel SMEs to support their initiatives and contribute to the overall success of integrated digital marketing strategies.

·      Campaign Organization: Keep campaign trackers updated with accurate campaign information and optimization details, ensuring clear visibility and accountability across all stakeholders.

·      Stay Informed on Industry Updates and Trends: Proactively monitor and stay up to date with developments and trends across all paid media platforms, incorporating relevant insights into campaign strategies and recommendations.

·      Agency Best Practices and Process: Support the creation and definition of process documentation and platform POVs to support internal growth and client education.

REQUIREMENTS

·      3-4 years of experience in paid media - Google Ads preferred, Programmatic and Social are a plus.

·      Intermediate knowledge of the digital marketing ecosystem and multi-channel digital marketing strategy.

·      Interest in continuous learning about digital strategy, channels, and emerging trends within the industry.

·      Strong research skills.

·      Analytical mindset with a data-driven approach to decision-making.

·      Basic MS Office skills, particularly Excel, PowerPoint, and Word (alternatively, Google Sheets, Slides, and Docs).

·      Previous experience or coursework in digital marketing, advertising, or related fields is preferred.

·      Interest in agency setting; agency experience is a plus.

KEY TRAITS

·      A strong work ethic with the ability to take initiative

·      Superior interpersonal skills with the ability to create a rapport with people across departments

·      Positive and service-oriented mindset

·      Exceptional communication skills, both orally and in writing

·      Strong attention to detail and excellent follow-through skills

·      Self-motivated problem solver with a proactive mindset

·      Think and do mindset

·      Interested and interesting