What are the responsibilities and job description for the Content Specialist position at AAA South Jersey Inc?
Description:
Join an organization with 100 years of experience and tradition – AAA South Jersey! We are committed to totally satisfying our members, the motoring public, and the communities we serve.
We are seeking a creative and detail-oriented Content Specialist to join our dynamic team. In this role, you will be responsible for cultivating, editing, and optimizing content that aligns with our brand voice and engages our target audience. Your work will support various marketing campaigns, social media, websites, and other digital channels, helping us effectively communicate our messaging to drive brand awareness and engagement.
Requirements:Key Responsibilities:
- Develop, write, and edit high-quality content for a variety of formats including articles, website copy, newsletters, social media posts, and marketing materials.
- Excellent ability to articulate ideas clearly, both in writing and conversation
- Optimize content for search engines (SEO) to improve visibility and drive organic traffic.
- Support and maintain brand consistency by ensuring all content aligns with the company’s identity and meets established standards
- Conduct research to stay up-to-date with industry trends and topics that resonate with our audience.
- Proofread and edit content to ensure accuracy, clarity, and consistency across all platforms.
- Manage content calendars and meet deadlines for regular content production.
- Monitor and analyze content performance using analytics tools, adjusting strategies as necessary to improve engagement and reach.
- Assist in content strategy development and execution for both short-term and long-term marketing goals.
- Engage with audience feedback and contribute to maintaining positive customer relations through content.
Qualifications:
- 3–5-year experience
- Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
- Proven experience in content creation, copywriting, or content marketing.
- Strong understanding of SEO and content marketing strategies.
- Exceptional writing, editing, and proofreading skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Basic knowledge of analytics tools and how to measure performance.
- Creativity and a passion for storytelling.
Preferred Skills:
- Experience with multimedia content (e.g., video scripts, interviews/testimonials).
- Knowledge of email marketing platforms
- Familiarity with website content management systems
- Comprehension of social media marketing and advertising
- Basic graphic design comprehension, photography or video editing skills are a plus.
