Senior Medical Writer

Job Title: Content Writer

Experience Level: 10 Years

Location: Texas

Contract: 6 to 8 Months

Job Overview:

We are seeking a talented and detail-oriented Content Writer with experience in the healthcare or health insurance sectors. The ideal candidate will have a deep understanding of the healthcare industry, be able to write engaging, informative, and SEO-optimized content, and possess the ability to communicate complex concepts in a clear and accessible manner. You will be responsible for creating a wide range of written materials, including blog posts, articles, whitepapers, web content, policy documents, and marketing collateral.

Key Responsibilities:

1. Content Creation:

• Write clear, compelling, and informative content related to healthcare, health insurance, and related industries.
• Create blog posts, articles, product descriptions, landing pages, whitepapers, newsletters, and other digital content formats.
• Develop content that aligns with brand messaging and adheres to SEO best practices to drive organic traffic.

1. Industry Research:

• Stay updated with the latest healthcare trends, health insurance policies, regulations, and developments.
• Research complex topics within healthcare and health insurance to create well-informed and authoritative content.
• Translate technical information into consumer-friendly language that resonates with target audiences.

1. Content Strategy:

• Collaborate with marketing, product, and design teams to align content with overall business and marketing objectives.
• Contribute to content planning, ideation, and strategic brainstorming sessions for various projects and campaigns.

1. SEO & Optimization:

• Optimize content for search engines by using relevant keywords, implementing on-page SEO techniques, and adhering to best practices.
• Analyze content performance metrics and adjust strategies to improve search rankings and engagement.

1. Editing and Proofreading:

• Review and edit content for accuracy, grammar, spelling, and overall quality before publication.
• Ensure all written content is consistent with the company's tone, style, and voice.

1. Collaboration & Communication:

• Work closely with the design and digital marketing teams to ensure content complements other digital media.
• Communicate with subject matter experts (SMEs), healthcare professionals, or insurance specialists to verify facts, clarify concepts, and ensure content accuracy.

1. Compliance & Regulatory Awareness:

• Ensure all content complies with relevant regulations, including HIPAA (Health Insurance Portability and Accountability Act), CMS (Centers for Medicare & Medicaid Services) guidelines, and industry-specific standards.
• Be mindful of privacy laws, healthcare regulations, and ethical considerations when crafting content related to health insurance and patient care.

Required Skills

• Experience:
• 10 years of experience in content writing, with a strong focus on the healthcare or health Insurance domain.
• Familiarity with healthcare terminology, insurance plans, coverage options, policies, and healthcare reform initiatives.
• Strong understanding of SEO principles and content optimization.
• Skills:
• Excellent writing, editing, and proofreading skills with the ability to create content that is clear, concise, and engaging.
• Knowledge of SEO tools.
• Ability to translate complex medical or insurance terminology into easy-to-understand language for a general audience.
• Strong attention to detail and ability to meet deadlines.
• Preferred Skills:
• Experience writing for digital marketing and social media platforms.
• Familiarity with healthcare regulations (e.g., HIPAA, HITECH, ACA) and industry guidelines.
• Experience with content management systems (CMS) like WordPress or similar.

Knowledge of HTML or basic web design principles.