What are the responsibilities and job description for the Product Coordinator / Okemos, MI position at AB2 Consulting, Inc.?
Job Summary
- The *Product Coordinator — Cross-Tier Advertising* will support the AdVantage Advertising Product team with day-to-day processes that support our dealer and OEM clients. The Advertising Product Coordinator will support the Cross-Tier team with a variety of tasks including but not limited to collection and distribution of creative assets, ensuring seamless communication and execution of advertising campaigns across multiple advertising partners, and process improvement. This involves collaboration with various internal and external teams.
- The ideal candidate will have outstanding communication and organizational skills and an eye for detail with the ability to respond quickly and efficiently to requests.
- Support and assist team with a variety of tasks and projects for assigned team area.
- Develop and maintain detailed launch schedules for campaign coordination.
- Collaborate and communicate across internal teams to support assigned project initiatives.
- Assist the team with coordination of external vendors and agencies where applicable.
- Identify process improvements, provide insights, and make recommendations to the team.
- Research industry topics and trends related to digital products/services and report on findings.
- Obtain knowledge of industry, market conditions, and customers' issues, business priorities, and challenges.
- Exposure to the automotive landscape, i.e., dealers or OEM is a plus.
- General understanding of paid media is a plus.
- Proactively problem-solve and multitask while maintaining composure and attention to detail.
- Knowledge of JIRA a plus but not necessary.
- Follow-through mindset to uphold a 'close the loop' culture.
- Ability to work independently and as a collaborative team member with a positive 'can do' attitude.
- The drive to identify and seize opportunities for continuous improvement as business needs change.
- Excellent organization, flexibility and time management skills and the ability to work in a dynamic, deadline-driven environment.
- Exceptional interpersonal and business communication skills (written, verbal, listening).
- Proficient in Microsoft Office skills (Word, Excel, and PowerPoint).
- Internship experience within automotive, agency or digital marketing is preferred.
- Digital Marketing experience is a plus.
- Bachelor's degree in business, marketing, or equivalent combination of work experience and education
