Associate Director, Consumer Marketing, Body Contouring, Allergan Aesthetics

Job Description

The Associate Director, Consumer Marketing will develop, direct and execute the marketing strategy and brand campaigns that attract, engage and retain Body Contouring (CoolScultping, CoolTone) consumers and build brand affinity and loyalty for the brands. This includes, but is not limited to TV/CTV/OLV creative, paid digital, social media (paid and organic) and websites for the Body Contouring brands.

This role is the day-to-day owner of essential marketing programs and works closely with the Executive Director, Consumer Marketing to ensure brand positioning and strategic imperatives are integrated into brand campaigns and to ensure all initiatives support both brand awareness/consideration and consideration/trial goals. The role will manage a marketing budget inclusive of non-working and working media to drive the business goals for the brand in the U.S.

This role will work fluidly across various stakeholders across the business and external agencies to ensure all elements of consumer marketing is rooted in strategy and consistent across all touchpoints. Critical to the role will be exceptional leadership skills and proven marketing savvy and a sharp consumer lens as you bring the marketing plans to life while working hand in hand with a wide range of other functions in the business. This role must have demonstrated modern marketing acumen, experience in managing consumer brands and demonstrated skillset in leading people and projects with the ability to anticipate and pivot quickly as driven by the needs of the business.

Specific responsibilities:

• Lead in the development of annual brand planning, including business objectives, strategies and translation of strategies to marketing programs and campaigns
• Collaborate with internal creative team and external creative agencies to develop creative and content for TV, digital, social and web
• Lead in the strategic development of the media mix and the execution of the media plan alongside internal Media COE and external media partners. Continuously analyze data to inform media optimization.
• Develop consumer marketing programs and collaborate with cross functional team members to optimize the programs’ message and ensure consistency and flawless execution across all relevant channels (includes, but not limited to TV, digital, social, print, influencer, partnerships and earned media)
• Lead the implementation of marketing programs from concept to execution, driving collaboration among internal and external partners
• Develop campaign briefs that identify key consumers, program objectives and strategies, KPIs and a successful measurement plan
• Manage internal and external partners, including creative agency, media agency and web development team to ensure partners have clear direction to execute timely and within budget.
• Partner with social media team to develop strategies and content for the social media channels; proactively recommend strategies to  improve/refine campaigns to achieve broader consumer consideration and drive conversion
• Develop effective working relationships with Regulatory, Legal, Medical and Compliance counterparts to ensure all creative meet requirements
• Participate in market research and integrate insights into tactical execution
• Lead the management and maintenance of brand websites, coordinate with internal development team to ensure web updates are planned and deployed in a timely fashion.
• Develop and manage the consumer media budget

Qualifications

Bachelors degree in related field required, MBA or related Master’s Degree preferred

7 years of consumer marketing/brand management experience executing 360 degree brand campaigns

Preferred experience in aesthetics, beauty, wellness or CPG marketing
Agency Management experience preferred

Supervisory experience

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Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

Ability to see the big picture, but obsess over the small details

Exceptional leadership skills and marketing savvy

Strong creative and conceptual thinking skills

Ability to combine business acumen, innovation, strategic thinking and the ability to lead and inspire

Good liason with internal and external partners; ability to work in a matrixed envorionment
Solid business acumen and ability to translate business and brand strategy into marketing programs

Ability to manage and direct internal creative teams and external agencies
Ability to thrive in a fast-paced, deadline driven, team environment

Strong communication skills, both verbal and written
Strong interpersonal skills
Strong problem resolution skills
Strong budget management experience  

Presentation skills

Self-starter with a positive, can-do attitude

Flexible, adaptable and able to navigate fast-changing environment

Ability to travel 

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Applicable to California Applicants Only 

The below range is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California. This range may be modified in the future. 

The salary range for this role is posted below 

This job is eligible to participate in our short-term incentive program 

This job is eligible to participate in our long-term incentive programs 

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. 

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.  #LI-AA#Li-AA

AbbVie is an equal opportunity employer including disability/vets. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a disabled veteran, recently separated veteran, Armed Forces service medal veteran or active duty wartime or campaign badge veteran or a person’s relationship or association with a protected veteran, including spouses and other family members, or any other protected group status. We will take affirmative action to employ and advance in employment qualified minorities, women, individuals with a disability, disabled veterans, recently separated veterans, Armed Forces service medal veterans or active-duty wartime or campaign badge veterans. The Affirmative Action Plan is available for viewing in the Human Resources office during regular business hours.

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