What are the responsibilities and job description for the Marketing and Communications Coordinator position at ABC Carolinas Chapter?
Primary Responsibilities :
Leading the charge of the Chapter’s communications and marketing strategy and implementation. This position will develop and implement a communication strategy that includes media outreach, social media and website content creation and updates. This will assist the Chapter in driving new members and retaining existing members. They will act as a public-facing liaison and representative for the Chapter, while representing and promoting our brand and core values.
Specific Responsibilities
- Develop and implement a communication strategy that includes an annual social media calendar. Existing social media outlets are LinkedIn, Instagram and Facebook.
- Update the Chapter’s social media outlets on a daily / weekly basis as events dictate.
- Provide direction and guidance to our web development company to update the Chapter website with current, informative content relevant to our members needs and strategically targeted to promote and develop new members.
- Coordinate press releases with our marketing firm and ABC National for the Chapter website, our monthly e-newsletter Framework, and other content as requested by the President or other ABC Carolinas staff members. Create and deploy communications with the membership as necessary. Strategically collaborate with the Chapter’s team members and the Chapter’s President in the design and development of marketing materials to grow the organization and build brand awareness. Such materials include invitations, e-newsletters, social media templates, etc.
- Make recommendations to key internal team members in brainstorming content ideas, in line with the organization’s strategy and in support of various brand initiatives.
- Support and evaluate the results of communication campaigns with the team.
- Build and maintain relationships with key external contacts such as vendors as it relates to our marketing and communications.
Administrative and Member Services
Other
Qualifications
Nondiscrimination :
It is the continuing policy of ABC to take affirmative action to assure equal opportunity for all current and prospective employees without regard to race, color, national origin, ancestry, age, gender, gender identity or expression, sexual orientation, personal appearance, marital status, familial status, family responsibility, pregnancy or other pregnancy-related conditions, childbirth, disability, military / veteran status, citizenship status, religion or political affiliation, past convictions or incarceration, prior psychiatric treatment, or any other status protected by federal or state law, local ordinance or Executive Orders. ABC is an Equal Opportunity Employer.
Disability Specifications :
ADA : ABC will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.