Growth Initiatives Manager

Growth Initiatives Manager

Department: Growth & Strategy Department

Reports to: Chief Growth Officer and Interim Head of People and Culture

Job Classification: Full-time | Exempt

Location: Hybrid – Rockville, Maryland

Salary Range: $70,000 – $80,000 annually

About ABCD & Company

ABCD & Company (ABCD) is an award-winning, full-service marketing and events transformation agency that reimagines the way organizations approach marketing and events—thinking brand, big, and bold. As a market leader with premier, best-in-class opportunities across the U.S. and U.K., ABCD executes unforgettable experiences and groundbreaking marketing and advertising solutions that solve problems, shape culture, and redefine possibilities.

Headquartered in the D.C. metro area and ranked #779 on the Inc. 5000 list of the fastest-growing private companies in America, ABCD is a trusted partner to Fortune 500 companies, institutions, think tanks, cultural powerhouses, and global brands. The agency has built a reputation for delivering transformative impact that bridges industries, captivates audiences, and drives measurable results.

The Growth Initiatives Manager owns cross-functional initiatives that drive business expansion and performance. This role blends strategic planning, project management, and data-informed decision-making to identify and implement opportunities that increase customer acquisition, improve retention, boost revenue, and support enterprise-wide growth. The ideal candidate is a collaborative, results-driven professional who works seamlessly across departments—including marketing, sales, creative, and operations—to align teams and ensure the successful execution of growth strategies.

Key Responsibilities:

• Strategic Planning & Cross-Functional Collaboration
• Support the development and implementation of comprehensive agency-wide and department-specific goals.
• ​​Act as an internal connector across departments, ensuring consistent alignment and collaboration to keep cross-functional initiatives moving forward.
• Identify and evaluate new market opportunities and assess their potential impact on business growth.
• Manage planning and execution of the State of the Magic presentations, ensuring alignment with leadership’s vision and internal communication objectives.
• Assist in tracking KPIs and key milestones related to Growth department initiatives.
• Project Management:
• Plan, initiate, and manage projects that support growth targets, ensuring timely delivery within scope and budget.
• Coordinate interdepartmental teams by clarifying roles, aligning timelines, and ensuring effective handoffs throughout the project lifecycle.
• Track project performance, proactively identify risks, and implement mitigation strategies in collaboration with relevant stakeholders.
• Create and maintain comprehensive project documentation, workflows, and communication plans.
• New Initiatives:
• Support the development, implementation, and management of new strategic initiatives and special projects within the Growth department.
• Lead onboarding, training, documentation, and troubleshooting efforts during the development and implementation phases of new initiatives.
• Facilitate the successful handoff of operationalized initiatives to appropriate departments for long-term ownership and maintenance.
• Data Analysis and Reporting:
• Collect and analyze performance data to assess initiative effectiveness, identify gaps, and support iterative improvement.
• Create clear, actionable reports and dashboards that equip leadership with the insights needed to make confident, strategic decisions.
• Support the development of dashboards and visual tools to inform decision-making across leadership.
• Collaboration and Communication:
• Serve as a cross-functional liaison and problem-solver—helping teams navigate dependencies, resolve blockers, and maintain alignment on shared goals.
• Communicate project objectives, progress, and outcomes to stakeholders at all levels.
• Ensure all processes and procedures are thoroughly documented, accessible, and transferable across teams.
• Develop and maintain administrative systems, including documentation tracking, meeting follow-up, and other responsibilities as needed.
• Market Research:
• Conduct market research to monitor industry trends, competitive landscape, and emerging growth opportunities.
• Translate insights into actionable strategies and recommendations that support planning and execution.

Note: This list is not exhaustive and may evolve based on business needs.

Required Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field.​
• Proven experience in project management, preferably in roles focused on business growth or marketing.​
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.​
• Excellent leadership and team management abilities.​
• Effective communication and interpersonal skills.​
• Proficiency in project management software and tools.​
• Familiarity with digital marketing channels and growth tactics is a plus.​

Preferred Qualifications

• Certification in Project Management (e.g., PMP, PRINCE2)
• Experience with data analysis tools and methodologies.
• Knowledge of Agile methodologies and practices.​

Work Location & Schedule

• This role is hybrid, with 2-3 days a week in our Rockville, Maryland location on a typical schedule of Monday - Friday, 9AM - 5PM.
• Travel requirements: infrequent.

Compensation & Benefits

• Salary Range: $70,000 – $80,000 (commensurate with experience and location)
• Benefits Include:
• Medical, Dental, and Vision: 80% coverage
• Available Pre-Tax Benefits: Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, and Commuter Benefits
• Generous Time Off:
• 14 vacation days ( 1 on each work anniversary) and 14 paid holidays
• 10 sick days and 2 wellness days dedicated to your self-care
• additional paid time off is available to support life events including adoption and parental leave, bereavement, and civic responsibilities such as voting and jury duty, and military service.
• Financial Wellness:
• 1% match contribution to retirement
• Charitable donation match up to $500/year to amplify your impact
• Professional Development: Access to training programs and certifications to support your career growth
• In-Office Perks & Culture:
• Complimentary parking for a stress-free commute
• Self-Service Breakfast available to fuel your mornings
• Enjoy complimentary lunch every other Friday
• Fuel your creativity with access to our snack wall
• Dress casually on Fridays
• Stay active with an in-building Peloton gym membership

Equal Opportunity Employment Statement

ABCD & Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, veteran status, or any other protected status as defined by federal, state, or local law.

Accessibility

If you require reasonable accommodations to complete the application process or to perform the essential functions of this role, please contact People and Culture at .

Application Deadline

Applications will be accepted until April 21, 2025, with an anticipated start date of May 17, 2025. Applications will be reviewed on a rolling basis.

How to Apply

Please submit your resume and a brief cover letter via email at peopleandculture@abcdandcompany.com. Only candidates selected for an interview will be contacted.

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday

Ability to Commute:

• Rockville, MD 20852 (Required)

Ability to Relocate:

• Rockville, MD 20852: Relocate before starting work (Required)

Work Location: Hybrid remote in Rockville, MD 20852

Salary : $70,000 - $80,000