What are the responsibilities and job description for the Director, Web Strategy position at Abnormal Security?
Job Description
Job Description
Position Title : Director of Web Strategy
Department : Marketing Operations
Reports To : Head of Marketing Operations
Position Overview
The Director of Web Strategy will define and execute a forward-thinking, AI-driven vision for Abnormal's web presence, creating a website that enhances the customer journey and drives engagement. This role demands strategic expertise, hands-on ability with AI tools, and a deep understanding of web technologies. Collaborating with Product Marketing, Brand, and Content teams, the Director will establish a web framework that facilitates iterative, data-driven improvements and ensures security and compliance with industry standards. Additionally, this role will focus on ensuring the website supports global audiences, leveraging market-specific insights to drive user engagement and conversion.
Key Responsibilities
- Strategic Vision and AI Utilization :
- Develop a comprehensive web strategy using AI tools (e.g., v0, Claude) to accelerate the execution and optimization of content.
- Leverage AI to iterate swiftly, refine messaging, and enable website changes that drive engagement and build trust throughout the customer journey.
- Set and communicate the vision for a streamlined, scalable web experience in alignment with business goals.
- Content and Web Framework Development :
- Partner with Product Marketing to structure tiered content :
- Tier 1 : Homepage with high-polish, brand-enhanced content.
- Tier 2 : Product pages with templated messaging (what / why / how).
- Tier 3 : Use cases and technical documentation.
- Tier 4 : Regularly published updates and blogs.
- Define the web content framework, co-creating with Brand, Product Marketing, and Product teams to ensure cohesive messaging.
- Incorporate best practices in content strategy and management to enhance user engagement.
- Collaborate with the Content team to showcase key offerings, including thought leadership and product updates.
- Technical and MarTech Integration :
- Manage website technologies, including hosting, CMS, and integrations with MarTech and marketing automation platforms.
- Ensure website security and compliance with industry standards and regulations.
- Market-Specific Adaptations :
- Develop tailored strategies for markets with varying levels of maturity, optimizing content and design to meet regional and international needs.
- Ensure international and market-specific sites align with global strategies while addressing local audience preferences.
- Performance and Optimization :
- Continuously monitor web performance using analytics, making data-driven adjustments to enhance user experience and achieve marketing goals.
- Implement SEO strategies, A / B testing, and user feedback loops to improve site functionality and content impact.
- Establish a feedback loop from web visitors to inform product marketing and growth strategies.
- Cross-Functional Collaboration :
- Collaborate with Product & Corporate Marketing to co-define the website strategy, ensuring it aligns with product launches and overall marketing initiatives.
- Work with Integrated Marketing to ensure product and brand launch moments are effectively represented.
- Act as a key liaison between the Web Development team and stakeholders, ensuring technical execution aligns with strategic goals.
Key Competencies
Qualifications
Summary
The Director of Web Strategy will harness the power of AI to transform Abnormal's digital presence. By efficiently deploying content, managing web technologies, and aligning with Product Marketing, this role ensures the website is a dynamic, secure, and trust-building asset that supports all stages of the customer journey. The ideal candidate will also leverage data insights to tailor strategies for diverse global markets, driving meaningful engagement and conversion.
LI-TC1
At Abnormal Security certain roles are eligible for a bonus, restricted stock units (RSUs), and benefits. Individual compensation packages are based on factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons. We know that benefits are also an important piece of your total compensation package. Learn more about our Compensation and Equity Philosophy on our Benefits & Perks page.
Base salary range : 215,000—$225,000 USD
Salary : $215,000 - $225,000
