What are the responsibilities and job description for the Director, Channel Marketing position at Absolute Software?
Description
Absolute is seeking an experienced and driven Director, Channel Marketing ("Director") to lead our global North America channel marketing team. This critical role will be responsible for developing and executing a comprehensive channel marketing strategy that drives partner engagement, generates pipeline, and accelerates revenue growth. The ideal candidate is a strategic thinker with a proven track record of success in channel marketing, strong leadership skills, and a passion for building high-performing teams.
Reporting to the VP, Marketing, the Director will have the opportunity to work within a motivated, tight-knit Channel Marketing team and drive meaningful results with their efforts.
Responsibilities:
Team Leadership & Development:
- Lead, mentor, and develop a team of channel marketers, fostering a collaborative and high-performing environment.
- Provide guidance and direction on individual projects, ensuring alignment with overall channel marketing strategy.
- Conduct regular performance reviews and identify opportunities for professional growth within the team.
Partner Content Strategy & Editorial Oversight:
- In partnership with Product Marketing, Content Marketing, and Growth Marketing leaders, develop and manage a channel content strategy for partner engagement and enablement.
- Oversee the creation and distribution of all partner-facing marketing materials, ensuring high quality, consistency, and brand alignment.
- Develop channel content distribution strategy and ensure partner portal content is relevant and engaging.
Internal Collaboration & Alignment:
- Collaborate closely with key stakeholders across the organization, including sales, product, and customer success teams, to ensure alignment and support of channel initiatives.
- Build strong relationships with internal teams to facilitate communication and drive cross-functional collaboration.
- Effectively communicate channel marketing plans, progress, and results to internal stakeholders and leadership.
- Protect the security and privacy of Absolute and its customers.
Channel Marketing ROI:
- Develop and implement a robust framework for measuring and tracking the ROI of channel marketing programs.
- Analyze program performance data to identify areas for optimization and improvement.
- Regularly report on key performance indicators (KPIs) and provide insights to inform strategic decision-making.
Partner Program Development & Optimization:
- Contribute to the development and enhancement of channel partner programs, including tiered structures, incentives, and benefits.
- Identify opportunities to optimize partner program elements to drive increased engagement and performance.
- Stay abreast of industry best practices and emerging trends in channel marketing to ensure program competitiveness.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 8 years of experience in channel marketing, with at least 3 years in a management role.
- Proven track record of developing and executing successful channel marketing strategies and programs.
- Deep understanding of channel sales and marketing principles, including partner enablement, partner pipeline generation, and management.
- Strong analytical skills with the ability to track, measure, and analyze program performance and ROI.
- Excellent presentation skills - able to showcase plans and results to cross-functional team members, including senior executives.
- Excellent communication, interpersonal, and presentation skills, with the ability to effectively communicate with and influence stakeholders at all levels.
- Comfortable with ambiguity, highly adaptable to new circumstances.
- Natural problem-solving skills with sound business acumen and time management skills.
- Highly self-motivated and driven to succeed.
- Flexible and willing to do "what it takes" to help the company getting the job done.
- Technology industry experience, with preference given to cybersecurity industry knowledge.
Why Work For Us:
You're resilient and passionate about securing the Work from Anywhere era.
So are we.
You're resilient and passionate about securing the Work from Anywhere era.
So are we.
We're in search of the best and the brightest - everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers - we're looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.
Headquartered in Seattle, Washington with international offices in Vancouver - BC, Austin - TX, Boulder - CO, Ankeny - IA, Reading - UK and Ho Chi Minh City - Vietnam, Absolute Security accelerates customers' shift to work-from-anywhere through the industry's first self-healing Zero Trust platform, ensuring maximum security and uncompromised productivity. Only Absolute is embedded in more than half a billion devices, offering a permanent digital connection that intelligently and dynamically applies visibility, control and self-healing capabilities to endpoints, applications, and network access to ensure their cyber resilience tailored for distributed workforces.
Our vision is to be the world's most trusted security company - and to empower end users to connect securely and from anywhere, to all the applications they need to collaborate and get their work done, without interruptions and with an optimal network experience. Absolute currently serves approximately 16,000 customers with more than 13 million activated endpoints globally. G2 recognized Absolute as a Leader in the Winter 2022 Endpoint Management and Zero Trust Networking Grid Reports, reflecting our continued customer satisfaction across product lines. To learn more about Absolute, visit our website atwww.absolute.comor visit ourYouTube channel
Absolute Security Inc. is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, you may contact us at [emailprotected]
Absolute is an equal opportunity employer.
Absolute Software Inc. is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, you may contact us at dl-hr@absolute.com
