Marketing Coordinator (Part-Time)

Position Title: Marketing Coordinator (Part-Time)

Status: Part-time with option to scale up to full time as revenues increase & budget allows

Hours/Week: 24-35, flexible depending on store needs

Availability: Days, Evenings, Weekdays, Weekends, Holidays

Reports to: General Manager

Job Purpose: To promote the Co-op, both in-store, online and in the community, as a healthy, attractive, vibrant community hub, while advocating for the values and standards in food and sustainability that are foundational to the Co-op, as detailed in its Ends Policy.

**PLEASE NOTE** Abundance Food Co-op is only able to hire individuals 18 years of age or older at this time. Individuals under 18 years of age will not be considered.

Anticipated weekly hours: Variable 24-35, depending on business needs. Shifts will vary in length.

This role has a starting hourly pay rate of $23.00 - $27.00 / hour with benefits (Health/Vision/ Dental insurance, employee assistance program, employee discount, paid time off, weekly pay, free coffee & tea, free parking, and more!).

Actual starting pay rate will depend on a variety of factors including experience, education, KSAs (knowledge, skills, abilities), market data, etc.

Our store hours of operation are 8:00 AM to 9:00 PM, seven (7) days a week.

Primary Responsibilities:

IN-STORE PROMOTIONS

• Coordinate and plan store promotions program to ensure appropriate and effective strategies are used to enhance the customer experience and achieve business goals
• Work within brand standards to create materials (such as local profiles, specials flyers, coupons, brochures, recipes, signage) to support promotional plans and operational needs
• Ensure department leaders have access to consistently branded signs and/or sign-making templates
• Keep staff informed of promotions and other upcoming promotional events
• Coordinate in-store events to maintain the co-op as a community center of engagement
• Use National Co op Grocers promotional planning tools, templates and programs

ONLINE ENGAGEMENT

• Maintain a consistently branded social media presence with daily posts that support in-store promotions and general brand awareness , with a goal to increase customer engagement, drive store visitation traffic and revenue growth
• Maintain a consistently branded website with current deals, menu, calendar of events and store information. Keep the website optimized for search traffic and online reviews

COMMUNITY ENGAGEMENT & PUBLIC RELATIONS

• Maintain and monitor channels of communication with members and shoppers, including surveys, online reviews, and social media interactions, and ensure responses from appropriate staff
• Maintain and promote connections with the community through sponsorships and participation and/or creation of community events that support the brand and the organization’s growth objectives
• Utilize appropriate advertising within the budget to support organizational growth objectives
• Seek out and respond to the media to obtain favorable coverage
• Coordinate co-op's participation in advocating for public policies favorable to sustainable agriculture, food safety, and other goals consistent with the co-op's purpose

MEMBER SERVICES

• Work with the Front End to achieve membership growth objectives with ongoing membership promotion and annual membership drive
• Coordinate all communications to members, including mailings, member benefits, the Board of Directors election and annual meeting

OTHER RESPONSIBILITIES

• Attend Store Leadership Team meetings
• Perform other tasks assigned by General Manager

REQUIRED QUALIFICATIONS:

• At least 2-3 years of experience in marketing, communications, project management, event planning, public relations. A combination of experience in those areas is acceptable, 3-5 years of experience preferred.
• Associates or Bachelors degree in marketing, communications, or related field.
• Experience managing business social media accounts (Facebook, Instagram, etc.)
• Excellent communication, strong organizational and project management abilities, proficiency in marketing tools, and an understanding of basic marketing principles.
• Experience with marketing strategies, analytics, and processes
• Proven experience with using Canva, Mail Chimp, web design and development, CRO and SEO Adobe InDesign and Photoshop, and all major social media channels and analytics tools.
• Ability to work with budgets and brand standards
• Familiarity with natural foods
• Well-developed communication skills
• Ability to create and implement plans from first creative idea through to measuring results
• Experience in a leadership role with demonstrated success in that role
• Demonstrated writing, editing, and graphic design skills
• Ability to handle multiple demands
• Ability to work effectively independently and collaboratively with teams
• Ability to prioritize tasks appropriately in a fast-paced busy work environment

Physical Job Requirements: The physical requirements described here are those that an employee must meet, with or without reasonable accommodation, to successfully perform the essential functions of this job.

Able to use computer keyboard, monitor, mouse, telephone, and various office equipment continuously.

Able to lift and carry up to 30 pounds frequently.

Able to lift and carry up to 50 pounds occasionally.

Able to bend, stoop, squat, kneel, climb stairs or ladder.

Able to reach above shoulder height occasionally.

Able to sit for long periods of time.

Able to stand for long periods of time.

About Us:

Abundance food Co-op was established in 2001 as Rochester’s first and only cooperatively owned grocery store. Food matters to us. Where it's from, how it's grown or made, and how it tastes. We give priority to buying local, organic, sustainable, and/or socially responsible products. In fact, we helped to pioneer the natural and organic food movement in the region, building our store from the ground up through the hard work of our owners and the longstanding partnerships with local farmers and producers we’ve established.

Job Type: Part-time

Pay: $23.00 - $27.00 per hour

Expected hours: 24 – 35 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 4 hour shift
• 8 hour shift
• Choose your own hours
• Day shift
• Evening shift
• Holidays
• Monday to Friday
• Weekends as needed

Application Question(s):

• Are you at least 18 years old? Please indicate yes or no. Please note Abundance currently only hires individuals 18 years of age or older at this time.
• What skills or experiences do you possess that you feel would especially qualify you to work in this position at Abundance Food Co-Op?
• Please provide 1-2 professional references (current or former supervisor, colleague/co-worker, professor/teacher, mentor) that we may contact should we decide to move forward in the hiring process. Please note that reference verifications are currently required as part of our hiring process.
• Our hours of operation are 8:00 AM to 9:00 PM, seven (7) days a week. The schedule for this role is flexible however, the individual selected for this position will need to have flexible availability on weekdays, weekends, and most holidays in addition to being able to consistently work weekly scheduled shifts. Please indicate what your availability to is work each day of the week and please be sure to include your availability for both weekend days:

Education:

• Associate (Preferred)

Experience:

• Marketing: 2 years (Required)
• Canva: 1 year (Preferred)
• Business Social Media: 1 year (Preferred)
• Analytics: 1 year (Preferred)
• Project Management: 1 year (Required)
• MailChimp: 1 year (Required)
• Graphic Design: 1 year (Preferred)

Ability to Commute:

• Rochester, NY 14620 (Required)

Work Location: In person

Salary : $23 - $27