What are the responsibilities and job description for the Programmatic Trader - Digital Media position at AC Lion Digital Executive Search?
Role: Programmatic Trader – Digital Media
Location: Remote - US, EAST COAST
Our client is a market research company that specializes in gathering and analyzing opinions from consumers on various topics. Their platform helps companies understand consumer preferences, trends, and sentiments, which can inform marketing strategies, product development, and decision-making processes.
They are expanding their Advertising team and are seeking a Programmatic Trader. This person will oversee the execution of direct programmatic advertising campaigns, including audience and campaign planning, setup, optimization, and reporting on behalf of clients.
Responsibilities
- Take charge of planning and executing direct programmatic campaigns across various DSP platforms.
- Craft tailored campaign strategies for advertisers that align with their goals and performance targets.
- Develop strategies for audience segmentation and precise targeting.
- Focus on improving campaign results by optimizing key performance indicators.
- Support the preparation phase by handling tasks like campaign setup, pixel configuration, creative trafficking, and audience development.
- Deliver detailed campaign performance reports to clients.
- Work closely with the product and sales teams to refine product offerings and enhance delivery efficiency.
Qualifications
- A Bachelor's degree or relevant hands-on experience is preferred.
- At least 4 years of practical experience optimizing campaigns within DSP platforms.
- Skilled in managing multiple deadlines and priorities for clients and stakeholders at the same time.
- Familiarity with both first-party and third-party audience targeting, as well as online measurement and/or delivery platforms (preferred).
- Strong proficiency with Excel and/or Google Sheets.
- Excellent analytical, communication, and problem-solving abilities.
Salary : $90,000 - $120,000
