What are the responsibilities and job description for the Platform Sales Director position at AC Lion?
Platform Sales Director Hybrid, NYCOur client is seeking a Platform Sales Director who will be a key contributor to the company's continued evolution. This high-visibility position requires the successful candidate to grow and develop strategic relationships with DSPs, DMPs, SSPs, Data Exchanges, AI Platforms, CDPs, and Data Collaboration platforms to promote digital audience targeting and enrichment solutions. This role reports to the VP of Digital Partnerships.Key Responsibilities :
- Develop relationships with assigned accounts, identify growth opportunities, and develop appropriate forecasts for these accounts.
- Identify net new AdTech platform targets across AI, planning, enrichment, and data collaboration.
- Generate audience targeting revenue through indirect and direct sales from assigned partnerships.
- Prospect into new growth areas.
- Network deeper into existing indirect accounts.
- Lead presentation and pitch sessions with managed service teams across platforms.
- Identify growth opportunities (e.g., new platforms, under-indexed platforms, platforms with new funding) and sell expansion revenue opportunities.
- Maintain a healthy level of account communication activity, upselling new audience updates, responding to inbound Audience Help Desk requests, and providing partner sales team training to exceed 100% of assigned revenue quota.
- Support the Director of Digital Partnerships to develop business plans to build upon indirect and direct sales through digital platforms.
- Implement promotional and training materials for digital programs at assigned partnerships.
- Use Salesforce daily to record sales activity and revenue opportunities.
- Monitor and adapt to industry trends, ensuring compliance with evolving CTV and programmatic standards.Qualifications and Skills :
- Bachelor's degree in sales, marketing, or related business field preferred.
- 5-7 years' experience in AdTech.
- Demonstrated mastery of, and passion for, the art of selling data-driven audience targeting solutions.
- Full understanding of digital program metrics reporting and P&L standards.
- Deep understanding of AdTech platform ecosystems.
- Consistent track record of exceptional performance, delivering quantifiable impact on company revenue.
- Prior sales experience in a revenue-impacting capacity within programmatic.
- Proven track record of building and maintaining strategic partnerships with publishers, platforms, brands, and agencies.
- Working knowledge of audience targeting, email marketing, and direct marketing analytics.
- Experience and relevant contacts within digital platforms.
- Mastery of Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
- Experience using a CRM database or software applications preferred.
- Must be flexible, detail-oriented, team-oriented, and committed to having a good time while doing a great job.
