Products Manager

Summary:

The Products Manager drives the development and management of banking products for both Academy Bank and Armed Forces Bank, with a focus on digital delivery of consumer and small business bank products. The Products Manager works closely with cross-functional teams, including production teams, data analysts, Client Experience, IT, compliance, and marketing to ensure that the Bank's products are profitable, meet market demands, deliver exceptional value to our clients, integrate seamlessly into the tech stack, and meet all regulatory requirements. Part of a cross-functional, cross-organizational team to develop and launch products into the market across the entire organization and through all appropriate channels.

Principal Accountabilities:

• Develops and executes product strategies that align with the Bank's vision and goals to increase revenue and improve retention.
• Conducts market research to identify client needs, market trends, and regulatory requirements specific to the banking industry and identifies opportunities for differentiation.
• Evaluates consumer and small business product opportunities, enhancements or additions delivered through Q2's Marketplace for inclusion in the Bank's product set.
• Point of contact for bank product opportunities offered by Fintech and other innovating businesses that are sourced through the Bank's Embedded Banking business.
• Develops and implements product strategy to meet revenue goals through product design, pricing, marketing, and margin management. Defines product roadmaps and prioritizes features based on business impact and client feedback.
• Works with marketing, production, and sales enablement teams to develop go-to-market strategies and supports product launches, including internal communication and training plans.
• Monitors and reports product performance and profitability against established goal metrics; tracks cross-sell, retention and set sales/delivery expectations, works with Client Experience to gather client feedback on products, and implements continuous improvements
• Works with Academy and Armed Forces Bank leadership to establish appropriate product sales goals for business units and acceptable profitability metrics.
• Develops business case(s) to present recommendations to Academy and Armed Forces Bank leadership based on internal return on investment targets, client expectations and innovative back-office solutions.
• Responsible for performing risk assessments on all existing and new products to identify all regulatory, compliance and reputation risks associated with product. Designs, builds and implements delivery of products to mitigate any identified risks.
• Understands, embodies, communicates, and instills corporate initiatives and vision, including the six Pillars of Success.
• Maintains client information in complete confidence.
• Completes other specified duties as assigned.
• Regular attendance required, working at the assigned worksite during regular business hours and/or assigned hours.

Minimum Qualifications:

• Bachelor's degree in business, finance, marketing, or a related field highly preferred.
• Proven experience as a Product Manager, preferably in the banking or financial services industry, or significant experience in banking at a midsize or large national bank.
• Strong understanding of the product life cycle, product management principles, and banking regulations.
• Excellent analytical and problem-solving skills.
• Ability to work effectively in a team-oriented environment with exceptional communication and interpersonal skills.
• Experience with market research and data analysis in the banking sector.
• Proficiency with product management tools and software.
• High school diploma, GED, or equivalent education is required.
• Advanced level of proficiency with MS Office Suite of products required, with heavy use of Excel, PowerPoint and Power BI.
• Strong ability to present materials to all levels of organization.

Physical Requirements:

The work environment is typical of a standard office or retail banking setting. The position is sedentary, involving sitting most of the day, however, the position will involve moving about the workspace to reach entrances/exits, restrooms, conference rooms, or other areas within the work environment. Reaching may be required involving the ability to move arms in any direction. Office equipment, such as a computer and telephone, will be used requiring the ability to manipulate a keyboard, mouse, and/or keypad. The ability to decipher a computer screen or written documents is necessary. The ability to express or exchange ideas; impart information to clients, coworkers, or the public; or to convey detailed or important instructions; is required. The ability to receive and understand detailed information shared through oral or written communication is required. If participating in the hybrid work program, lifting of approximately 5 lbs. (laptop) is required at least twice daily.