What are the responsibilities and job description for the Social Media Manager at Overnight Sports Camp position at Academy Camps?
Social Media Manager
Job Description
Reports to: Camp Director
Academy Camps is an overnight sports-specific sleepaway experience that takes place on the campuses Blair Academy (NJ) and Suffield Academy (CT). We are looking for an experienced Social Media Manager to be a member of our media team to help tell our camp story and create content. This position is for our 2025 summer season and is available on both campuses.
Who we are
Academy Camps is a modern approach to the sports camp experience. We offer 1- and 2-week sessions for Boys & Girls aged 10 - 15 interested in baseball, basketball, field hockey, football, golf, lacrosse, running, soccer, softball, squash, swimming, tennis & volleyball. Our campers choose one of our 13 "Academy Sports" and receive 2 intensive training sessions per day with our high-performance coaching staff.
We are a dedicated team of high performance coaches, nurturing & exemplary counselors, and experienced camp professionals, passionate about the 'whole athlete'. Outside of sports specific training sessions, AC is distinguished in delivering programming focused on its pillars of Performance, Wellness, Mindset, and Leadership mixed in with a healthy dose of fun through a daily schedule of traditional sleepaway camp activities.
Position
As the Social Media Manager, you will plan for, capture, and share the excitement and energy of life at sports camp through daily posts, stories, and updates on Instagram, Facebook, TikTok and LinkedIn. This includes working alongside the Photographer and Videographer to document camp activities, sharing engaging content with families, and maintaining a consistent and vibrant brand voice across platforms. The content created will also be shared on our social channels year-round.
The Social Media Manager will also have responsibilities as a Dorm Counselor. In collaboration with your co-dorm counselor, you will oversee a group of 10-15 campers throughout the day. During a day at camp you will be assigned to various camp activities - like running a camp elective, setting up an event, or serving as a Head Coach for our AC Cup. By injecting the camp spirit into moments of play, you help to reduce the pressures and expectations that come with being a young athlete today.
KEY RESPONSIBILITIES:
SOCIAL MEDIA LIFE -
- Define a plan for capturing content for social media management throughout the summer.
- Collaborate with the Photographer and Videographer to ensure a cohesive visual identity across all media.
- As needed, capture and edit content from camp activities, meals, sports training sessions, and evening events for social channels.
- Post daily updates, stories, and highlights to Instagram, Facebook, and TikTok to showcase the camp experience to families and the broader community.
- Monitor and respond to comments and messages promptly to build community engagement.
- Organize and archive content for future marketing use.
- Track and analyze social media metrics to evaluate engagement and adapt strategies.
- Participate in weekly team meetings to provide updates and receive feedback on content.
DORM LIFE -
- Live in a dorm with other coaches and work in concert with co-counselors to effectively manage the dorm as a unified team and to ensure a quality camp experience for every camper
- Get to know every camper well and respond to their individual needs
- Encourage, support and set limits for campers to support the camper’s physical and emotional health
- Teach campers to develop good self-care and independent living skills
- Be a quality role model for children, maintain general dorm cleanliness, and be safety conscious at all times
CAMP LIFE -
- Assist in the planning of, and participate as a member of the camp team to deliver and supervise evening programs, special events, and other all-camp activities and camp functions.
- Actively participate in all staff training & meetings
- Prepare for, accept feedback, and constructively problem-solve during supervision sessions
Your Knowledge, Skills, and Abilities
- Experience managing social media accounts for a brand, organization, or event
- Knowledge of photo and video editing tools (e.g., Adobe Lightroom, Photoshop, Premiere Pro, or similar software)
- Strong understanding of social media trends and platform-specific best practices
- Self-motivated, strong organizational skills and demonstrated ability to juggle multiple priorities at once
- An excellent relationship builder - quick to connect, build trust, and rapport
- A creative problem-solver - proactive, anticipates problems, and asks for help when needed
- A growth mindset - an orientation towards learning and development; willing to receive and implement feedback and learn from mistakes
Expectations, Compensation, and Benefits
- Available and on-site for the dates of the full summer session including staff pre-season training and post-camp: June 14 - August 3
- Available for pre-season onboarding and planning including occasional meetings as-needed
- The AC compensation package is competitive and is commensurate with skills and experience. Compensation for a full summer commitment is $2,500 - 4,000 and includes room and board. Travel stipends are provided to support relocation.
- Room and board included on-site at our campus with access to state-of-the-art athletic facilities and highly rated dining services, providing a seamless and immersive staff experience. Our dining hall can handle all common food allergies and provides dairy-free, gluten-free, and vegetarian food options at every meal.
- Follow camp staff rules and regulations as outlined in the Academy Camps Staff Playbook
To learn more about our organization, go here: www.academycamps.com
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