Senior Integrated Media Planner

Job Details

Job Location

Acadia - Atlanta, GA

Remote Type

Fully Remote

Description

EXPERIENCE: Ideal candidates have 4-6 years of experience in media planning with at least 3 years in an ad or media agency environment

Senior Integrated Media Planner/Buyer (potential to move to supervisor)

Acadia is a modern media and growth agency with a data-driven, audience-first approach. We prioritize accountable and measurable media solutions across all channels. This role requires a strategic thinker with strong client-facing skills and a proven track record of success in developing and executing integrated media campaigns.

What We Offer: A collaborative and innovative work environment, opportunities for professional development, flexible work arrangements, and competitive benefits.

We are seeking a strategic thinker and seasoned professional to lead integrated media campaigns for high-profile clients. As a Senior Planner/Buyer, you’ll manage the end-to-end campaign lifecycle while mentoring junior team members and contributing to new business opportunities. This role offers opportunities to grow into leadership positions as the Integrated Media Team expands.

Key Responsibilities

• Strategic Planning & Development:
• Lead the development of integrated media strategies across all channels (video, display, social, OOH, audio, etc.), aligning with client business objectives and KPIs.
• Conduct in-depth audience research and develop data-driven media plans that effectively reach target audiences.
• Collaborate with cross-functional teams (account management, creative, analytics) to ensure seamless campaign execution and client satisfaction.
• Develop and present compelling media proposals and recommendations to clients.
• Contribute to the development of new business opportunities by supporting RFP responses and developing innovative media solutions.
• Campaign Execution & Optimization:
• Execute and manage media campaigns across various platforms, including CTV, OLV, Display, Audio, and DOOH, utilizing platforms such as Xandr, TradeDesk, AdQuick, and MNTN.
• Oversee all aspects of campaign execution, including media buying, trafficking, and optimization.
• Be accountable to campaign performance by analyzing data, and identifying areas for improvement to maximize ROI.
• Develop and implement A/B testing strategies to optimize campaign performance across different dimensions (e.g., targeting, creative, channels).
• Client Management & Communication:
• Serve as the primary media contact for assigned clients, building and maintaining strong client relationships.
• Provide regular updates on campaign performance, proactively identify potential challenges, and recommend solutions.
• Develop insightful reports and presentations that effectively communicate campaign results and key findings to clients and internal stakeholders.
• Ensure client deliverables are met on time and align with strategic goals.
• Team Leadership & Mentorship:
• Provide guidance and support to junior team members on media planning, execution, and analysis best practices.
• Train and mentor junior team members in media strategy, campaign execution, and analytics.
• Industry Expertise:
• Stay abreast of the latest industry trends, technologies, and best practices in media planning and buying.
• Continuously explore and evaluate new media channels, technologies, and vendor partnerships.
  

Qualifications

Required:

• Bachelor's degree in Marketing, Business, or a related field.
• 3-6 years of experience in media planning and strategy, with at least 3 years in an ad agency or media agency environment.
• 2 years of experience in client-facing roles, building and maintaining strong client relationships.
• Proven experience in developing and executing successful integrated media campaigns across various channels.
• Strong understanding of the digital advertising ecosystem, including programmatic, social, and mobile.
• Tools/Platforms: Experience with Xandr, TradeDesk, Viant, AdQuick, and MNTN.
• Technical Skills: Proficiency in Excel and audience tools such as Resonate and Place.ai.
• Proficiency in Google Analytics (GA4 preferred).
• Proficiency with Excel
• Excellent written and verbal communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Highly motivated and results-oriented with a strong work ethic and a collaborative team spirit.
• Eligibility to work in the United States without the need for work or visa sponsorship.
• Willingness to work East Coast business hours (approximately 9:00 AM - 5:00 PM EST).
  
  

Preferred

• Experience with digital ad operations (e.g., creative trafficking, tag implementation).
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Experience managing vendor relationships and negotiating media buys.
• Familiarity with omnichannel attribution and measurement strategies.