Digital Marketing Coordinator

Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. In this role, you will be responsible for developing and executing digital marketing strategies that enhance our online presence, drive traffic, and generate leads. The ideal candidate will possess a blend of marketing automation skills, SEO expertise, and significant experience in developing digital advertising strategies, building and managing multiple campaigns, and tracking and measuring data for a good analysis. If you are a self-starter who thrives in a fast-paced environment and has a keen eye for graphic design, we want to hear from you!

This person will work with managers to track analytics, ROI, and oversee our website, socials, internal and external communications related to marketing, attend events occasionally as a company representative, develop graphics and work with all advertising and marketing vendors to ensure timelines are met, assets are within brand standards and consistent messaging is executed.

Duties
- Develop and implement comprehensive digital marketing campaigns across various channels including social media, email, and search engines.

-Experience in vetting future vendors and managing vendor relationships are essential.
- Optimize website content for SEO to improve organic search rankings and drive traffic.
- Create engaging content that resonates with target audiences, including blog posts, articles, and social media updates.
- Utilize marketing automation tools to streamline campaigns and enhance customer engagement.
- Analyze campaign performance metrics and adjust strategies as needed to maximize effectiveness.
- Collaborate with graphic designers to create visually appealing marketing materials.
- Manage e-commerce platforms to ensure optimal product visibility and sales performance.

-Must be able to work with multiple managers on various projects.
- Stay up-to-date with industry trends and emerging technologies to keep our digital marketing strategies innovative.

Qualifications
- Bachelor’s degree in Marketing, Business, Mass Communication or relevant experience in the automotive industry is preferred but not necessary for the right person.

-Proven experience in digital marketing with a focus on performance marketing.
- Strong understanding of SEO best practices and tools.
- Familiarity with HTML and JavaScript for basic website updates and troubleshooting.
- Google Analytics, Google Ads and Bing Certification is preferred.
- Knowledge of social media marketing strategies across various platforms.
- Ability to work independently as well as collaboratively within a team environment.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication skills, both written and verbal.

Join us in shaping the future of our brand through innovative digital marketing strategies!

Job Type: Full-time

Pay: $64,000.00 - $68,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Lafayette, LA 70508 (Required)

Work Location: In person

Salary : $64,000 - $68,000