Demo

General Sales Manager

AccelerateHC
Bethlehem, PA Full Time
POSTED ON 4/5/2025
AVAILABLE BEFORE 5/5/2025

JOB SUMMARY :

Our client, the 4th largest and largest private Outdoor Advertising firm in the U.S., is seeking an experienced General Sales Manager responsible for providing direct sales supervision and direction to Sales Managers and Account Executives.

The role represents the company and the primary focus and responsibility of the position is to provide supervision across market clusters. This position is designed specifically for large markets with multiple Sales Managers or regions.

The General Sales Manager will also be responsible for ensuring the markets revenue growth objectives and sales budgets are achieved through a hands-on approach to market strategy and personnel development.

ESSENTIAL FUNCTIONS OF POSITION INCLUDE :

  • Established advertising sales objectives and procedures consistent with the goals and direction of the General Manager and overall company strategies and policies.
  • Assures maximum utilization of the sales resources and market inventory in keeping with Market and company objectives to ensure revenue growth objectives are achieved.
  • Provides development, support and direct supervision to market Sales Managers.
  • Manages advertising market inventory in conjunction with the Market Scheduler.
  • Oversees the assignment of account lists and budgets for the sales department.
  • Is responsible for ensuring that a balanced sales staff is maintained and that is adequately trained and supervised.
  • Point of contact on Account Executives salaries and department expenses ensuring that pre- employment activities are completed, TIAs have been established and that AE budgets are communicated and reviewed with AEs within the first 30 days of employment.
  • Monitors rate structure for the market in coordination with the General Manager and Director of Market Operations.
  • Reads and approves advertising sales reports.
  • Direct oversight and contact with key market clients and prospects.
  • Demonstrates, adheres to and ensures compliance with all company policies and procedures.
  • May be required to provide direct supervision of the Market Creative Services Group.

PREFERRED QUALIFICATIONS :

  • Bachelor's degree in Sales and Marketing or equivalent experience.
  • Five to seven years media sales experience.
  • A minimum of five plus years sales management experience.
  • Ability to communicate effectively with clients, sales and management personnel.
  • Ability to motivate others and to work under pressure.
  • Excellent analytical and problem-solving skills.
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