Marketing Manager

Accent Consulting is a leader in IT Services and Cybersecurity, delivering innovative solutions that empower businesses to thrive in the digital age. We are seeking a dynamic IT Marketing Manager to drive our marketing strategies and strengthen our brand in the tech industry.

ABOUT THE ROLE

As our IT Marketing Manager, you will ideate, develop, and implement campaign designs, customer-facing communications and marketing materials. Responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with CRM systems, SEO, web analytics tools, and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels!

Key Responsibilities

• Develop and execute integrated marketing campaigns to promote IT solutions, services, and products.
• Collaborate with product and sales teams to align marketing initiatives with business objectives.
• Conduct market research to identify trends, target audiences, and competitor activities.
• Oversee the creation of marketing materials, including brochures, case studies, white papers, and presentations.
• Manage digital marketing efforts, including SEO, SEM, email campaigns, and social media.
• Coordinate events such as webinars, trade shows, and customer appreciation programs.
• Analyze campaign performance using KPIs and make data-driven recommendations for improvement.
• Lead branding efforts, ensuring consistency across all channels and materials.
• Stay updated on IT industry trends and emerging technologies to inform marketing strategies.

Ideal Candidates Will Have

• Associate's degree in marketing, Business, Information Technology, or related field.
• Proven experience in marketing within the IT or tech industry (3-5 years minimum).
• Strong understanding of IT products, services, and industry trends.
• Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, SEMrush, etc.).
• Excellent written and verbal communication skills.
• Demonstrated ability to manage projects and lead cross-functional teams.
• Creative thinker with strong analytical and problem-solving skills.
• Experience with budget management and ROI tracking.
• Graphic design experience (Adobe Suite)
• Experience in CRM Systems and Email Marketing

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• The chance to make a significant impact in a growing organization.