What are the responsibilities and job description for the Customer Marketing Manager position at AccuWeather?
About AccuWeather
AccuWeather recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries, and saved tens of billions of dollars in property damage.
Today, AccuWeather is the most recognized and most used source of weather forecasts and warnings in the world, known to billions, and is proven and verified to be the most accurate. Digitally, AccuWeather is the #1 weather destination in the world and one of the top destination sites that exist globally.
AccuWeather forecasts appear on digital signage, in 700 newspapers, are heard on over 400 radio stations and viewed on 100 television stations. The AccuWeather Network reaches 35 million households, and its AccuWeather NOW streaming services is available to more than 200 million active users on many platforms, including Roku, Xumo, Red Box, LG, Amazon, and Freevee.
AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally who pay for the most accurate weather forecasts from any source. AccuWeather's story is one of a fanatical dedication to Superior Accuracy, detail, creativity, innovation. Entrepreneurship, service, and the loyalty and commitment of hundreds of people who have joined AccuWeather's center of excellence, including many who have dedicated their entire careers to AccuWeather.
Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the "father of modern commercial meteorology." Myers, a leading creative thinker and visionary, has been named "the most accurate man in weather" by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur's Encyclopedia of Entertainment.
Position Summary
Key Responsibilities and Duties
The AccuWeather Customer Marketing Manager will :
- Focus primarily on the development of pitch decks to support sales and customer engagement.
- Analyze customer insights, data, and feedback to inform marketing strategies and improve customer experience.
- Create and manage messaging for AccuWeather's services and solutions.
- Collaborate with product, sales, and business teams to develop customer-focused messaging, case studies, and success stories highlighting AccuWeather's impact.
- Assist with app store optimization for AccuWeather's iOS and Android apps.
- Work with internal teams to implement marketing campaigns and bundles for B2B (AccuWeather For Business) and B2C offerings and partnerships.
- Manage content strategy to ensure consistent messaging across all customer touchpoints, including presentations, brochures, and digital experiences
Qualification
Benefits :
Commitment to Diversity :
AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal-opportunity employer. If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.
