Paid Media Specialist

KEY REQUIREMENTS:

• Must have 2-3 years of experience in digital marketing, with a focus on paid social, in an agency setting
• Proficiency in digital media platforms (Google Ads, Meta, YouTube, TikTok, etc.)
• Proficiency in Google Tag Manager, including pixel implementation and event tracking
• Experience with GA4, including analyzing user behavior and reporting
• Google Ads and Facebook Certifications

About the Job

We are seeking a full-time Paid Media Specialist to join our dynamic team. You will be responsible for developing, executing, optimizing, and reporting paid digital campaigns across various platforms including Google, Meta, YouTube, TikTok, etc. This role requires 2-3 years of experience in managing the day-to-day of digital campaign operations with a focus on paid social, ethnic audience targeting, and performance optimization. The Paid Media Specialist collaborates with Client Services, the Media team, and the client in a fast-paced, results-oriented environment.  

CORE DUTIES/RESPONSIBILITIES

• Develop, execute, and optimize paid social campaigns across multiple platforms 
• Analyze performance metrics and provide insights to improve campaign efficiency 
• Collaborate with creative team to develop compelling ad copy and visuals 
• Collaborate with account teams and clients to understand campaign objectives, target audiences, and KPIs. 
• Stay up-to-date with industry trends, algorithm changes, and emerging platforms 
• Conduct A/B testing on ad creatives, audiences, and messaging 
• Report on campaign performance and present recommendations for improvement to Clients and internal Stakeholders 
• Analyze key metrics such as impressions, clicks, landing page arrivals, conversions, and ROI to ensure campaigns are meeting goals. 

Acento is a full-service advertising agency known for delivering innovative marketing solutions. We work with a diverse portfolio of clients across various industries, helping them connect with their audiences and drive results through effective media strategies. We offer competitive salaries, a fun work environment (friendly pups are always welcome!), and a comprehensive benefits package including fully employer-paid health care insurance, 401k, pet insurance, yoga classes, generous PTO policy, and much more! We have implemented a Hybrid work model with two days in-office and three days remote that promotes flexibility and work/life balance. 

Disclaimer: The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as the candidate's qualifications and experience.

Acento is an equal opportunity employer and actively works to ensure fair and equal treatment of its employees and constituents regardless of culture, socioeconomic status, race, marital or family situation, gender, age, ethnicity, religious beliefs, physical ability, or sexual orientation.