Retail Media Programmatic Senior Specialist

**DESCRIPTION** You will **manage client relationships** by understanding their goals, providing strategic recommendations, leading **meetings, and creating proposals** . Additionally, you will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends. This position requires **4-6 years** of experience **managing programmatic spending** , **proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions** . Strong communication, collaboration, and multitasking skills are essential. **RESPONSIBILITIES** **Retail Media Strategy:** Develop and execute retail **media strategies** **aligned with overall business goals** , focusing on driving sales and increasing visibility. Build and maintain strong relationships with key stakeholders, including **media agencies, client teams, retailer partners, and ad technology partners** . Collaborate with **cross-functional teams** , including brand management, product, and integrated marketing to align advertising strategies with overall business objectives. **Create proposals and presentations** to represent solutions designed around client goals. Serve as the **main point of contact** for retail clients. Lead client meetings to understand client needs. Be able to work independently and as a team to drive client success. **Campaign Management:** **Oversee** end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs). **Optimize campaign performance** by analyzing data, adjusting targeting parameters, and ensuring efficient spending. **Analyze campaign performance** metrics (NTB, Sales, CTR, etc.) and provide actionable insights. **Monitor spending** and adjust as needed to achieve campaign goals. **Collaborate** with creative teams to develop compelling ad creatives. Identify opportunities to streamline processes and create supporting documentation. Support **post-campaign analysis** , providing recommendations to promote repeat business. **Optimization & Performance Monitoring:** Provide regular **reporting and insights on campaign performance** to stakeholders and clients. Conduct A/B testing and experiment with different advertising approaches to identify successful strategies. **Identify opportunities for upselling and cross-selling** opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency. Monitor **competitors'** advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage **Industry Knowledge & Proficiency:** Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP). Understand programmatic buying, real-time bidding, and audience segmentation. Troubleshoot technical issues related to ad serving and tracking. Familiarity with one or more retail media solutions ( **Amazon, Walmart, Target/Roundel, Instacart** ) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs. **Stay current with industry trends** , algorithm updates, and competitive landscape to proactively adapt strategies; help develop competitive analysis as needed. Undertake additional responsibilities as needed to support team and client requirements. **QUALIFICATIONS** **4-6 years of experience** in managing programmatic spending across a retail media platform (Amazon DSP, Trade Desk, Google DV 360, Yahoo DSP) with a track record of achieving client objectives. Proficiency in **performance marketing, conversion optimization, and online customer acquisition.** Understanding of SEM to pair with Programmatic Experience with **ad technology that supports retail media solutions** , such as Skai, Pacvue, Hellium10, Analytic Index, and Amazon Marketing Cloud) An **exceptional eye for detail, analytical and ability to solve problems** given the fast-paced nature of our division, and the aptitude to multitask. Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups. Command of essential Microsoft Office applications, and **Excel with the ability to use formulas, functions, and pivot tables at an advanced level** . Adept in **project and campaign management** across concurrent clients and campaigns. Strong verbal and written communication **Comfortable leading and presenting** recommendations to clients. Nurture **collaborative relationships** , and a collaborative and curious spirit. Work and resolve issues cross-functionally. Manage **multiple priorities** and concurrent deadlines. **\#DiscoverYourPath** **ABOUT US** Acosta, and its subsidiaries, is an Equal Opportunity Employer **Job Category:** Marketing **Position Type:** Full time **Business Unit:** Corporate **Salary Range:** $72,600.00 - $85,000.00 **Company:** Acosta Employee Holdco LLC **Req ID:** 4999

Salary : $72,600 - $85,000