RETAIL MEDIA PROGRAMMATIC SENIOR SPECIALIST

Job Posting

Job Summary

As a Retail Media Programmatic Senior Specialist, you will oversee the end-to-end execution and optimization of digital advertising campaigns on demand-side platforms (DSPs), analyzing performance metrics to provide actionable insights, and collaborating with creative teams for ad development. The role also includes managing client relationships by understanding their goals and providing strategic recommendations, leading client meetings, and creating proposals. Additionally, the candidate will work closely with internal teams to align campaign strategies, communicate performance updates, and stay current with industry trends. The position requires 2-4 years of experience in managing programmatic spend, proficiency in performance marketing, and familiarity with various ad technologies and retail media solutions. Strong communication, collaboration, and multitasking skills are essential.

Primary Responsibilities 

Retail Media Strategy:

• Develop and execute retail media strategies aligned with overall business goals, focusing on driving sales and increasing visibility.
• Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners.
• Collaborate with cross-functional teams, including brand management, product, and integrated marketing to align advertising strategies with overall business objectives.   
• Create proposals and presentations to represent solutions designed around client goals.
• Serve as the main point of contact for retail clients. Lead client meetings to understand client needs.
• Be able to work independently and as a team to drive client success.  

Campaign Management:

• Oversee end-to-end execution of digital advertising campaigns on demand-side platforms (DSPs).
• Optimize campaign performance by analyzing data, adjusting targeting parameters, and ensuring efficient spend.
• Analyze campaign performance metrics (NTB, Sales, CTR etc.) and provide actionable insights.
• Monitor spending and adjust as needed to achieve campaign goals.
• Collaborate with creative teams to develop compelling ad creatives.
• Identifies opportunities to streamline process and creates supporting documentation.

Optimization & Performance Monitoring:

• • Support post-campaign analysis, providing recommendations to promote repeat business. 
  • Provide regular reporting and insights on campaign performance to stakeholders and clients.
  • Conduct A/B testing and experiment with different advertising approaches to identify successful strategies.
  • Identify opportunities for upselling and cross-selling opportunities, inclusive of improvement and innovation, proactively implementing changes to drive performance and efficiency.
  • Monitor competitors' advertising strategies and industry trends, recommending adjustments to maintain a competitive advantage

Industry Knowledge & Proficiency:  

• Familiarity with DSPs (e.g., Google DV360, The Trade Desk, Amazon DSP).
• Understand programmatic buying, real-time bidding, and audience segmentation.
• Troubleshoot technical issues related to ad serving and tracking.
• Familiarity with 1 or more retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Criteo, Citrus Ads, Skai) and adapt recommendations based on advertiser needs.  
• Stay current with industry trends, algorithm updates, and competitive landscape to proactively adapt strategies; helps develop competitive analysis as needed. 
• Undertake additional responsibilities as needed to support team and client requirements.   

Minimum Qualifications-Education and Experience

Minimal Education Requirements:

☐High School Diploma/GED

☒ Associate Degree

☐ Bachelor’s Degree

Minimum Qualifications-Knowledge, Skills and Abilities

• A minimum of 4 years of experience in managing programmatic spend across a retail media platform (Amazon DSP, Trade Desk, Google DV 360, Yahoo DSP) with a track record of achieving client objectives. 
• Proficiency in performance marketing, conversion optimization, and online customer acquisition. 
• Understanding of SEM to pair with Programmatic
• Experience with ad technology that supports retail media solutions, such as Skai, Pacvue, Hellium10, Analytic Index, Amazon Marketing Cloud) 
• An exceptional eye for detail, analytical and ability to solve problems given the fast-paced nature of our division, the aptitude to multitask. 
• Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups. 
• Command of essential Microsoft Office applications, Excel with the ability to use formulas, functions, and pivot tables at advanced level.  
• Adept in project and campaign management across concurrent clients and campaigns.  
• Strong verbal and written communication  
• Comfortable leading and presenting recommendation to clients. 
• Ability to nurture collaborative relationships, collaborative and curious spirit.
• Ability to work and resolve issues cross-functionally. 
• Ability to manage multiple priorities and concurrent deadlines.

Work Environment and Physical Requirements

The work environment characteristics described are representative of those an employee may encounter while performing the essential functions of this job. Job may require moderate physical effort including lifting materials and equipment weighing less than 50 pounds. This position involves viewing a computer monitor for more than 30% of the time. Personal protective equipment may need to be worn. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions