Sr. Manager, Media Strategy & Planning (CPG)

DESCRIPTION

Join Acosta Group and play a pivotal role in developing and executing retail media strategies that align with our business goals. In this role, you will:

• Lead the paid media strategy and tactics for a diverse portfolio of clients.

• Oversee the entire media planning process, including budget setting, industry tracking, and the test & learn agenda.

• Collaborate with various internal and external stakeholders to drive innovative media tactics that advance our business objectives.

• Manage client relationships to ensure alignment with business goals.

• Participate in the establishment, tracking, and reporting of business and media KPIs.

• Manage relationships with external media and tech partners to ensure optimal performance and cost efficiencies.

RESPONSIBILITIES

• Team Leadership & Development: Mentor and inspire a high-performing team of media professionals, fostering a culture of open communication and 360-degree feedback. Support the VP, Commerce & Performance Media with team development, routines, and vision.

• Strategic Media Planning: Develop and execute retail media strategies aligned with business goals, focusing on driving sales and increasing visibility. Guide and manage strategy and campaign planning for mid and upper funnel channels (CTV, OLV, Display, Paid Social).

• Stakeholder Collaboration: Build and maintain strong relationships with key stakeholders, including media agencies, client teams, retailer partners, and ad technology partners. Collaborate with cross-functional teams to align advertising strategies with overall business objectives.

• Client Management: Lead client meetings to understand needs, create recommendations, and present solutions. Prepare and present quarterly and annual business reviews for top-tier clients.

• Project & Performance Management: Lead technical projects to improve customer experience and introduce new e-commerce features. Monitor campaign performance, leveraging data insights to optimize targeting, keywords, bids, and ad placements. Conduct A/B testing and post-campaign analysis to provide recommendations for repeat business.

• Industry Expertise: Stay current with industry trends and competitive landscape. Be the resident expert on retail media, maintaining platform certifications and expertise across multiple retail media solutions (Amazon, Walmart, Target/Roundel, Instacart) and associated ad technology (AMC, Scintilla, Skai, Commerce IQ).

• Process Improvement: Identify opportunities to streamline processes and create supporting documentation. Proactively implement changes to drive performance and efficiency.

• Additional Responsibilities: Undertake additional tasks as needed to support team and client requirements.

QUALIFICATIONS

• 8 years of experience in managing retail media ad solutions (Amazon, Walmart, Target, Instacart) with a track record of achieving client objectives.

• 5 years of experience leading and coaching a team, ideally with 3-5 direct reports.

• A strong player/coach team member, with the ability to roll up their sleeves to help specialists.

• Proficiency in performance marketing, conversion optimization, and online customer acquisition .

• An exceptional eye for detail, analytical, and ability to solve problems given the fast-paced nature of our division, and the aptitude to multitask.

• Strong communication and team collaboration skills, with the ability to operate in a client-facing role across diverse client groups.

• Command of essential Microsoft Office applications, including Excel, with the ability to use formulas, functions, and pivot tables at an advanced level.

• Adept in project and campaign management across concurrent clients and campaigns.

• Strong verbal and written communication

• Comfortable leading and presenting recommendations to clients.

• Nurture collaborative relationships, a collaborative and curious spirit

#DiscoverYourPath

ABOUT US

Acosta Group is a collective uniting the most trusted retail, marketing, and foodservice agencies—Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services, and Product Connections. Together, we connect consumers with the brands they love through omnichannel selling, merchandising, brand advocacy, and integrated marketing.

We recognize our associates are the foundation of our success. That’s why we prioritize your growth, development, and well-being to help you reach your full potential. With programs designed to support a fulfilling work-life balance, we offer opportunities that fit your lifestyle and ambitions—whether you’re looking for part-time flexibility or full-time career advancement.

Ready for a career path that’s as unique as you? Discover your path at Acosta Group!

We empower you to Discover Your Path and fully embrace BEING YOU as you shape your journey with us. At Acosta Group, we value equal opportunity in employment practices and career progression. Employment decisions are based on business needs, job requirements, and individual qualifications without regard to race/ethnicity, gender/gender identity, disability, veteran status, or any other basis protected by federal, state, and local laws. Acosta Group will provide reasonable accommodations for applicants with physical or mental disabilities to complete applications or interviews for employment. If reasonable accommodation is needed to participate in the job application or interview process, please contact EmployeeServices@acosta.com

Acosta Group and its subsidiaries believe the posted compensation range accurately reflects this role at the time of posting. Final pay may vary based on qualifications and location, and the range may be updated in the future.

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Acosta, and its subsidiaries, is an Equal Opportunity Employer

Job Category: Marketing

Position Type: Full time

Business Unit: Corporate

Salary Range: $102,900.00 - $128,600.00

Company: Acosta Employee Holdco LLC

Req ID: 5172

Salary : $102,900 - $128,600