What are the responsibilities and job description for the (USA) Senior Manager, Marketing Planning and Strategy, Social Media Content & Community position at Sam's Club?
Position Summary...
In this role you will help lead social for the 8th largest retailer in the US, orchestrating how millions of devoted members experience our brand online. Our members aren't shy about telling us how much they love us (and occasionally what they might change — we actually listen!). You'll drive our content strategy, lead our passionate community management team, and transform agency briefs into groundbreaking campaigns that build both brand love and business results.What you'll do...
In this leadership role, you'll shape our most visible marketing channel—one that's directly tied to our ambitious growth goals. You'll be the primary content visionary, translating our brand territories into compelling social-first narratives that resonate with members and drive measurable business impact.
This is your chance to elevate a well-known brand to social leader. And yes, in this team, we absolutely believe social media leaders become future CMOs.
We're looking for someone:
Who can architect a content ecosystem that converts awareness into consideration, turning our 99% awareness into action
Who thinks strategically about social as a business driver first and a creative canvas second (though we absolutely want both)
Who can lead a team to balance brand voice with authentic community engagement, recognizing that our super fans are our best marketers
Who can translate complex business goals into clear creative direction for agencies and internal teams
Who sees the challenger brand opportunity and knows how to turn our 20% share of voice into our competitive advantage
You'll Make an Impact By:
Leading our community management team and setting the standard for member engagement that differentiates us from competitors
Serving as the primary content strategist, ensuring all social campaigns embody our brand territories while driving business objectives
Guiding agency partners from creative brief to final execution, pushing for work that elevates our brand in the social landscape
Developing innovative approaches to content that help us compete beyond our share of voice, maximizing impact through creativity
Overseeing the strategy and creative execution of our most important social media campaigns—challenging world-class agencies to deliver their best work
Supporting a content measurement framework that demonstrates social's impact on consideration and purchase intent
Partnering with the Director to evolve our social strategy as platforms and member behavior change
Creating a cohesive approach across paid and organic social that maximizes efficiency and effectiveness
Mentoring team members to develop future social media leaders within the organization
You'll Sweep Us Off Our Feet If You Have:
7 years of experience in social media strategy, content development, or digital marketing, with at least 2 years in a leadership role
Proven success developing content strategies that drive both brand metrics and business results
Experience leading community management teams and establishing best practices for engagement
Strong portfolio of social-first campaigns that demonstrate creative thinking and platform expertise
Deep understanding of how paid and organic social work together to create holistic customer journeys
Experience translating brand strategies into platform-specific content approaches
Track record of successful agency management and the ability to provide clear creative direction
Excellent analytical skills with experience connecting social metrics to broader business outcomes
History of mentoring and developing team members into high performers
- Health benefits include medical, vision and dental coverage
- Financial benefits include 401(k), stock purchase and company-paid life insurance
- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experienceMasters: Business AdministrationPrimary Location...
2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of AmericaSalary : $90,000 - $180,000
