Marketing Manager (BIVY) Job at ACR Electronics Inc in Fort Lauderdale

ACR Electronics, Inc. is the leading development center for emergency beacons that are designed with one purpose : to save lives. Through our combined technology expertise in the marine, aviation, outdoor and military markets, we design and manufacture cutting-edge rescue beacons and survival gear for boaters, pilots, hunters, hikers, climbers, cyclists, and combat troops, not to mention many of the leading boat builders and aircraft manufacturers in the industry.Since 1956, ACR’s wide range of survival products has been the choice of NASA, the U.S. Military, the U.S. Coast Guard, and everyday explorers and adventurers across the globe. With everything from emergency locator transmitters and rescue beacons to the special flashlights used on Apollo 13 after their onboard explosion, ACR builds products that are made to perform during expeditions of all sizes.ACR is an Equal Opportunity / Vet / Disability EmployerJob Summary of the Marketing Manager (BIVY)This role leads all marketing initiatives for the ACR Bivy product line. It serves as the lead marketing professional for the brand, managing all aspects of marketing strategy and market, in cooperation with the ACR Electronics marketing team. The role develops and implements comprehensive marketing to drive business growth across consumer and enterprise segments.

Duties / Responsibilities

of the Marketing Manager (BIVY)Marketing Strategy & ExecutionDevelop and implement comprehensive marketing strategies for both consumer and enterprise segmentsCreate and manage annual marketing budget and resource allocationLead all marketing research initiatives and competitive analysisDesign and execute content strategy and maintain content calendarManage brand identity and guidelinesDirect PR strategy and media relationsOversee influencer and ambassador programsLead tradeshow strategy, including logistics, registration, and asset developmentManage weekly, monthly, and yearly reporting on strategic execution based on financial analysisDigital Marketing & EcommerceBuild and optimize WordPress siteResearch and implement server solutions for international performanceLead website design projects and developmentManage all digital advertising campaigns across platforms : Google AdsFacebook / InstagramMicrosoft AdvertisingLinkedInOversee agency(ies) for Amazon advertisingDirect email marketing strategy and execution for both enterprise and consumer segmentsManage email deliverability optimizationMonitor and analyze ecommerce performance and reportingEnsure GDPR compliance and data protection requirementsProvide regular reports on sales, returns, and warranty figures, and make adjustments as necessary based on feedback from the teamCreative Direction & Content CreationProvide art direction for all marketing materialsManage design projects and freelance designersCreate marketing assets across all channelsDevelop copywriting for website, advertisements, and video scriptsOversee video editing and productionDirect social media strategy and manage a part-time social media specialistPlan and manage product photoshootsThird-Party ManagementSupervise part-time social media specialistManage relationships with freelancers and contractorsOversee vendor and agency relationships

Note : This description is an outline of the major recurring responsibilities of the job. It is not intended to be all-inclusive of the work to be performed. Other related job objectives, special assignments and less significant responsibilities typically performed by the incumbent are not included.

Required skills / abilities

of the Marketing Manager (BIVY)Exceptional project management and organizational skillsAdvanced digital marketing and analytics expertiseExcellent written and verbal communication skillsStrategic thinking and problem-solving abilities

Knowledge, Education, and Experience

of the Marketing Manager (BIVY)Bachelor’s degree in marketing, business, or related field required5 years of experience in product marketing, creative direction, and ecommerceDemonstrated success in digital marketing and ecommerceExperience with global product launchesBackground in technology product marketing preferredWorking knowledge of PowerBI a plus

ACR offers the following benefits : We offer medical, dental, and vision, which ACR pays a portion of.ACR pays for Life insurance up to two times base annual earnings, accidental death and dismemberment insurance, as well as short- and long-term disability for our employees.401K which provides an employer match of 50% of your salary up to 6%, with no vesting period!10 paid Holidays7 PTO days (prorated based on start date)2 weeks of paid vacation (prorated based on start date)Tuition reimbursement programEmployee discount program for electronics, travel, and more.ACR’s Core Values : GrowthCustomer FocusTeamworkTrustCommunicationAccountabilityFamilySafety

Compensation details :

70000-90000 Yearly Salary

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