What are the responsibilities and job description for the Business Development Specialist position at Activate Inc.?
Company Overview:
At Activate, we are renowned for crafting extraordinary experiences that make a lasting impact for some of the world's most influential brands. Our expertise spans the production of kits, mobile tours, and standout live events, enhancing brand visibility and strengthening customer loyalty. As a WBENC-certified company, we take pride in fostering an inclusive work environment that emphasizes growth, offers competitive benefits, and champions collaboration.
Position Summary:
As a Business Development Specialist at Activate, you will play a pivotal role in driving the growth and success of our company. This position is ideal for a proactive, results-driven individual who thrives in a fast-paced, client-centric environment. You will be responsible for spearheading outreach and marketing initiatives to identify and engage with potential clients, pitch Activate's diverse product offerings and capabilities to win new business, and contribute to the development of innovative programs that resonate with our clients' objectives.
Key Responsibilities:
Outreach and Marketing Response
Proactively identify and target potential clients through various sources and channels, including email marketing campaigns, networking events, industry conferences, and social media.
Collaborate with internal Activate teams to create compelling content, materials, and presentations that effectively communicate Activate's value proposition to potential clients.
Conduct market research to stay updated on industry trends, competitor offerings, and emerging opportunities.
Create and maintain a robust pipeline of potential clients and opportunities, reporting metrics to track progress.
Pitching
Become a subject matter expert on Activate's product offerings, capabilities, and past successes to confidently and effectively pitch to potential clients.
Participate in client pitch meetings, both as a supporting team member and as a leader, showcasing Activate's expertise and solutions to address client needs.
Program Development
Collaborate with internal teams, including Account Managers and Producers, to develop creative concepts and innovative program ideas that align with client objectives.
Participate in brainstorming sessions and idea generation, contributing fresh and original concepts to elevate Activate's program offerings.
Activate reserves the right to add or change duties at any time.
Job Qualifications:
- Education: Bachelor’s degree required.
- Experience: 3 years of related experience.
Requirements:
- Advanced proficiency in Microsoft Office, with a focus on Outlook, PowerPoint, and Excel.
- Experience with LinkedIn Sales Navigator.
- Proven experience in business development, sales, or a related role (within the event marketing or experiential marketing industry is a plus).
- Strong interpersonal and relationship-building skills with the ability to establish and maintain client connections.
- Exceptional written and verbal communication skills.
- Self-motivated and results-oriented, with a track record of meeting or exceeding sales targets.
Activate provides equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
