What are the responsibilities and job description for the Business Growth Strategist position at Activate Inc.?
Company Overview:
We at Activate Inc. specialize in creating immersive brand experiences that leave a lasting impact on our clients' target audiences. Our comprehensive suite of services includes event production, mobile tours, and experiential marketing solutions that enhance brand visibility and foster customer loyalty.
Position Summary:
We are seeking a highly motivated Business Development Specialist to drive growth and success within our organization. This role is ideal for a proactive, results-driven individual who thrives in a fast-paced, client-centric environment. As a Business Development Specialist, you will be responsible for spearheading outreach and marketing initiatives to identify and engage with potential clients, pitch Activate's diverse product offerings and capabilities, and contribute to the development of innovative programs that resonate with our clients' objectives.
Key Responsibilities:
- Proactively identify and target potential clients through various sources and channels, including email marketing campaigns, networking events, industry conferences, and social media.
- Collaborate with internal Activate teams to create compelling content, materials, and presentations that effectively communicate Activate's value proposition to potential clients.
- Conduct market research to stay updated on industry trends, competitor offerings, and emerging opportunities.
- Create and maintain a robust pipeline of potential clients and opportunities, reporting metrics to track progress.
- Pitch Activate's product offerings and capabilities to potential clients, becoming a subject matter expert on our solutions and past successes.
- Participate in client pitch meetings, showcasing Activate's expertise and solutions to address client needs.
- Collaborate with internal teams to develop creative concepts and innovative program ideas that align with client objectives.
Job Qualifications:
- Bachelor's degree required.
- 3 years of related experience.
Requirements:
- Advanced proficiency in Microsoft Office, with a focus on Outlook, PowerPoint, and Excel.
- Experience with LinkedIn Sales Navigator.
- Proven experience in business development, sales, or a related role (within the event marketing or experiential marketing industry is a plus).
- Strong interpersonal and relationship-building skills with the ability to establish and maintain client connections.
- Exceptional written and verbal communication skills.
- Self-motivated and results-oriented, with a track record of meeting or exceeding sales targets.
