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Media Buyer, Involved Media Job at Active International in New York

Active International
New York, NY Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 3/31/2025

Content Summary : Media Buyer, Involved Media at New York, for Active InternationalOverview :

Note : This position has a hybrid work schedule including in our NYC office location.

Involved Media USA is a full-service, independent media agency specializing in data-guided media strategy and buying, performance-driven tactical planning, proprietary research, custom reporting & analytics, and more. Were looking to add to our group of smart, strategic marketers. Our people do work that worksrelentlessly driving results for clients across a wide range of verticals. We focus on identifying unique business opportunities and consumer insights for clients to help them profitably scale their business. Many agencies throw the word integrated around, but our work is underpinned by advanced analytics to respect the entire customer journey.

We place high value on leadership, critical thinking and problem-solving, initiative, and always drive our teams to think strategically. Our employees are passionate about the business and the impact of the work we do! Were looking for thought leaders to not only help direct our clients, but also to help the new leadership team shape the future of the company. Most marketers agree that performance marketing is the future, but were looking for talent that can guide that evolution.

We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication and time management skills.

Position Summary

The Media Buyer will have strong skills negotiating, buying, analyzing, tracking and reporting for multiple video campaigns and creative lengths that support client business objectives in a fast-paced environment with a focus on both long form and short form DRTV within the following platforms : local TV, national cable, satellite, MVPD / Systems, syndication, They must also be comfortable interacting with, and in many cases, leading client and new business communications re : Media rationale, planning and strategy. We are looking for a go-getter with the desire to advance in their media career through the opportunity to learn new skills, acquire more responsibility and get greater client contact in a smaller, entrepreneurial agency.

Responsibilities :

  • Plan and negotiate Long Form, Short Form and Mid Form Local TV, Network, National Cable and Syndication schedules with strong rationale to meet client requirements in linear television.
  • Prepare, send, and confirm media schedule orders and revisions to media vendors.
  • Manage schedule clearance and preemption accurately and within budget
  • Lead and mentor junior buying team members (Associate Buyers & Assistant Buyers)
  • Interact regularly with clients and, as needed and appropriate, running point as client lead
  • Clear understanding on maximizing client budgets through optimizing media schedules based on clients KPIs (i.e. budgetary, ratings, impressions, CPO / ratio)
  • Analyze, track, and report campaign results on a daily / weekly basis
  • Evaluate and communicate new media opportunities regularly
  • Cultivate and maintain relationships with media vendors.
  • Address client concerns and respond timely.
  • Analyze multiple sources of internal and external data to assist buying decisions
  • Deliver client requirements while maintaining profit goals
  • Keep updated and have POV on marketplace conditions and trends
  • Resolve media invoice discrepancies in a timely manner
  • Demonstrate accuracy in all projects
  • Meet timelines and deadlines on projects
  • Maintain good organizational skills
  • Interact with key top management

Supervisory Responsibilities

This position does not have any direct supervisory responsibilities.

Unfortunately we are unable to sponsor or take over sponsorship of an employment Visa at this time.

The salary for this position is $60K - $80K. The successful candidates salary will depend on actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidates skill set, level of experience, and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.

Qualifications :

We are looking for an enthusiastic, detail-oriented, hardworking professional with excellent communication and time management skills.

  • 3 years of media buying experience
  • Understanding of basic media math principles
  • Skilled in Microsoft Excel, Power Point and Outlook
  • Proficient in Core buying software
  • Familiarity with media research tools such as MRI, Nielsen, SQAD, etc.,
  • Strong negotiation skills
  • Detail-oriented and ability to handle multiple projects simultaneously
  • Ability to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks within set deadlines
  • Travel

    This position does not require regularly scheduled travel.

    Salary : $60,000 - $80,000

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