What are the responsibilities and job description for the Salesforce Marketing Cloud Specialist position at ACTS Housing?
Are you passionate about digital marketing and eager to make an impact with a purpose-driven organization? Acts Housing is seeking a Salesforce Marketing Cloud Specialist to join our Marketing team. As a key member of the team, you will execute dynamic email marketing campaigns and contribute to the overall strategy to engage and inspire our audience.
Reporting to the Director of Marketing, this role is ideal for someone with 2-3 years of hands-on experience with Salesforce Marketing Cloud, including building data extensions, creating and deploying emails in Email Studio, and developing personalized journeys in Journey Builder. While Salesforce certification is not required, a solid understanding of the platform's tools and best practices is essential to help drive our mission forward.
Our communication strategy :
Acts Housing's communication strategy is to build loyalty and engagement with a number of target audiences, including supporters and donors, Families in coaching, Community partners, home buyers and sellers.
Responsibilities will begin with :
Build creative and inspiring content for emails, using internal content, family stories, external sources and incorporating personalization and dynamic content
Track and communicating results, success metrics and recommendations for optimization
Execute A / B testing and contribute to test planning strategies
Work within the Acts Communication calendar and maintain elevated level of excellence in communication with external target audiences
Ability to build complex and simple journeys and work with our external consultants and internal IT department to integrate with our Salesforce environment
Demonstrate a growth-orientated mindset and the ability to present ideas for development to Acts leadership
Experience needed for this role :
High school diploma / GED with relevant experience, required; or an Associate's or Bachelor's Degree in a related discipline, with applicable experience preferred
2-3 years' hands on experience of building customer journeys and executing and building emails within Salesforce Marketing Cloud
Demonstrated experience in utilizing Journey Builder and Email Studio, preferred
Strong understanding of email marketing best practices and email concept creation
Experience in a non-profit marketing environment is a bonus, but not required
Ability to multi-task, solve problems and have acute attention to detail
Strong analytical skills including the ability to infer and apply learnings
Support the organization with process improvements for Salesforce and Salesforce Marketing Cloud
Benefits :
Acts Housing provides a competitive pay and benefits package, including health, dental, and 401K with employer contribution.
Acts Housing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.