What are the responsibilities and job description for the Regional Marketing Manager, NAM position at Acttif?
Take your next career step at ABB E-Mobility with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. As the (Senior) Regional Marketing Manager North America, you are part of the Global Regional Marketing team within the Marketing & Communications functions at ABB E-mobility.With Marketing & Communications being established as a centralized function, you will have the opportunity to be part of building and shaping the discipline. You will be a true partner to the Regional Sales teams in North America. We are accountable to—and responsible for—driving enablement, contributing to revenue and relationships with our ecosystem of customers, prospects, and partners.The Regional Marketing Manager for North America plays a pivotal role in converting marketing strategies into successful programs that support the regional sales pipeline and revenue goals. Acting as the primary liaison between the Direct Sales teams and the Marketing & Communications department, you will build alignment to help drive business goals and revenue targets for the region. You will design and execute marketing programs to strengthen brand presence and enhance the sales pipeline and revenue. Additionally, you will develop and implement targeted Account-Based Marketing (ABM) strategies to engage key accounts, utilizing data-driven insights to maximize ROI on marketing activities.US Target Salary range : $150,000-175,000 USD annual annual bonusThis role is Hybrid in Charlotte, NC (at least 2 days / week onsite)In this role, your main accountabilities will be : Develop a deep understanding of ABB E-mobility value propositions, customers, and competitive landscape.Drive regional marketing plans and high touch marketing activities and programs that generate quality pipeline, move prospects and customers through the sales cycle, and build customer loyalty.Craft compelling content and sales enablement materials tailored to region-specific and account specific needs and targets.Support the development and deployment of a new global ABM program and associated tools; once deployed, develop and execute ABM campaign strategies, including messaging, creatives, channel identification, and performance measurement for optimization.Collaborate with marketing operations to build account-level lead nurturing processes and reporting dashboards.Assist in establishing key performance indicators (KPI) to track and measure the effectiveness of regional marketing campaigns and programs, analyzing results and making data-driven decisions.Develop and foster a deep cross-functional partnership within Marketing & Comms and Sales teams. Establishing clear communication, alignment, and trust with these groups will be critical to success.Manage the regional marketing budget for North America, ensuring that expenses are within the allocated budget.To make this work, we need a senior leader with : University degree in Marketing or Business Administration. Minimum of 8 years of experience in software or high tech marketing, ideally supporting a B2B direct sales force.Ability to leverage data and insights in the development of marketing plans.Experience with Account Based Marketing strategies, tactics and tools.Experience with digital marketing, including paid media and paid social programs.Knowledge of marketing automation, digital and social media platforms and SFDC; experience with lead scoring and nurturing methodologies is a plus.Strong stakeholder management and confidence working with key stakeholders from technical, marketing and sales backgrounds.Ability to work at both strategic and tactical levels.The role will be based in Charlotte, NC and will report into the Global Head of Regional Marketing.The role requires willingness to travel across North America.Preferred qualifications for this role include : Experience / knowledge in manufacturing and / or field services (nice to have).Experience implementing and utilizing ABM software such as Demandbase, Terminus, Triblio, Engagio, 6sense, etc.Experience with marketing analytics tools such as Google Analytics and Microsoft Clarity.What’s in it for you?Work with the best specialists in their field, in a diverse environment with unparalleled global reach. Feel inspired by our fast growth. You will have the accountability to own your part in enabling a future of sustainable and efficient mobility. You can also count on a competitive compensation package in line with your capabilities and experience. Diversity, inclusion, and equal opportunities are at the core of what we do. We celebrate different experiences and perspectives, and we aim to empower everyone in the creation of sustainable solutions for people all over the world. Our individual differences make us successful.About ABB E-MobilityABB E-mobility is a world leader in EV charging technology and a partner of choice for the world’s biggest electric vehicle OEMs and nationwide EV charging network operators. With a strong R&D pipeline, our robust product portfolio of innovative holistic solutions – from grid to charge point and domestic installations to large fleet depots – means we are actively enabling the future of E-Mobility, not just predicting it.Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status.#J-18808-Ljbffr
Salary : $150,000 - $175,000
