What are the responsibilities and job description for the Regional Marketing Manager position at Discovery Communications?
We are looking for a highly skilled Regional Marketing Manager to deeply align with our K12 sales organization with a focus on localized events and integrated campaigns designed to build and accelerate pipeline and revenue growth at the regional level across acquisition, expansion, and renewal. As a regional marketing manager, you will work closely with our K12 sales organization, global marketing, and operations to strategize, develop, and execute regional marketing programs leveraging a mix of tactics including conferences, owned events, email, paid media, webinars, and direct mail designed to drive business results.
The ideal candidate will be passionate about collaboration, partnering with sales leaders, data-driven marketing, the value of personalization, and innovative marketing strategies. To thrive in this role, you will be results-oriented with a focus on developing regional marketing plans and executing programs and events with excellence.
In This Role You Will :
- Partner closely with the K12 sales team to understand needs, goals, and objectives to inform the development of a regionalized marketing strategy
- Collaborate with Marketing and Sales to build targeted marketing programs, conferences, and owned events that support demand and revenue objectives
- Create and execute successful programs and events, including pre and post-marketing, and ensure that prospects and customers are receiving a compelling experience that generates marketing-qualified leads and sales opportunities
- Analyze event and program performance metrics to identify and implement optimization recommendations for future programs and events
- Travel to regional events as needed to oversee on-site execution and attendee experience
- Lead efforts to work collaboratively with the global marketing team to create personalized content to support sales efforts and regional marketing programs
- Manage budgets, event calendars, and lead management processes for multiple events and programs across multiple regions
- Oversee state-level Adoption marketing efforts acting as the project manager for marketing activity associated with the Adoption
- Own relationships with regional sales leadership and their teams, fostering alignment, collaboration, and effective communication to ensure effective sales execution on all marketing activities
- Ensure to include specific technologies and / or systems that are frequently leveraged to complete workflows, tasks, etc.
Core Competencies for Success :
Credentials and Experience :
This role is designed to be remote.
At Discovery Education , we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around :
Team Member Wellness - When you feel great, you do great work!
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired? We would love the opportunity to review your candidacy! Select the blue "Apply Now" button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
