Senior Analytics Manager - Digital Marketing Analytics

Job Title : Senior Analytics Manager - Digital Marketing Analytics

Location : San Francisco_CA / Hybrid

Duration : Long Term

Job Description :

We are seeking a highly skilled and experienced Senior Analytics Manager specializing in Digital Marketing Analytics to join our team in the Banking / FinTech industry. This is a critical role, requiring a blend of technical expertise, industry experience, and leadership capabilities. You will lead a team of 5 offshore members and provide actionable insights to enhance digital marketing performance across paid search, paid social, addressable digital, and website analytics.

Role and Responsibilities :

• Primary day-to-day client contacts and often interact with C-level executives.
• Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
• Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client’s data / IT teams to resolve issues
• Use variety of analytical tools (SQL, SAS, Python, GA, Heap, Optimizely, Excel, Tableau) to carry out analysis and drive conclusions
• Leads project teams of 3-6 consultants or more, and / or Team Lead and Analysts in all aspects of project execution
• Work closely with client marketing teams to solve complex problems in digital marketing analytics (Paid Search, Paid Social, Addressable Digital, Website, SEO)
• Manages team members, including definition of objectives, oversight of execution and evaluation of performance
• Provides thought leadership and delivers business insights to identify and resolve complex issues critical to their clients' success
• Manages communication between senior EXL partners and clients to update project progress and solicit feedback on project deliverables