Marketing Manager Golf Gear

WE ARE A PRODUCT COMPANY.

WE ARE A PROCESS COMPANY.

ABOVE ALL, WE ARE A PEOPLE COMPANY.

The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we’ve been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.

Together we live by the credo, “Autograph your work with excellence.” We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do – from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.

Summary: The Marketing Manager Golf Gear will lead the development and execution of Titleist Gear engagement & insights plans across all touchpoints in support of the Titleist Gear mission. Key objectives include development of annual engagement strategies, execution of effective sell-in and sell-through campaigns as well as leading partnerships across external agencies & partners. Close collaboration with product and global market teams and partnership with brand, digital, sales (Field/National/B2B, B2B2C, D2C) teams is paramount. In addition, the role is responsible for leading the Titleist Gear global insights plan in partnership- with cross functional teams and facilitating execution of key initiatives.

Responsibilities:

• Global Engagement Management: Research, propose and align market support for annual engagement plans and assets targeting dedicated golfers for seasonal strategic product franchises, key inline and special editions products across the categories of Gear. Drive against Gear Engagement Go-to-Market Milestones that deliver timely assets for global markets that also meet the brand guidelines and strategic goals for wholesale, B2B and DTC channels. Lead key creative agency & partner scope of work and oversee product content assets including videos, photo and digital assets and leverage key brand and Pyramid of Influence partners. Plan and deliver against annual and 3-year budget plans
• USA Market Engagement Execution: Develop and execute US marketing and merchandising programs and assets for sales to simplify and magnify Gear customer prebooking’s and customer sell- through in support of revenue and profitability growth targets. Support and manage key presentations to US key partners across sales teams, accounts, influencers, customer service and across the Gear team. Develop and manage specific programs and activations and sell-through programs for key initiatives, priorities, and retail accounts. Analyze and track POS performance, applying data to drive decision making and flexibility as necessary
• Insights: Lead the development of Titleist gear global insights plan across primary & secondary research, social listening, on course partners, Team Titleist community & key events in partnership with product managers, global markets & brand team.
• B2B/ B2B2C/ DTC Engagement Support: Partner with B2B/ B2B2C and DTC teams on annual objectives & strategies to drive awareness, consideration & conversion across respective channels/ platforms for Titleist Gear product categories with dedicated golfers. Monitor results throughout the year with dashboards & trackers to analyze results and adjust plans as needed.
• Mentorship: Guide and mentor, the Gear Marketing Specialist to develop marketing acumen & key skills including digital marketing, social & presentations. Agree and execute annual HR development plans. Communicate key engagement activities across the organization in a directed manner.

Requirements:

• Bachelor’s degree in digital, marketing, advertising or related field. MBA preferred.
• 5 years of progressive experience in brand and/or digital marketing. Proven track record of transforming a strategy and vision into impactful plans in an organization. Expertise at executing marketing plans with excellence.
• Domestic Travel
• Compelling interpersonal skills to collaborate and influence effectively with cross-functional teams.
• Ability to seamlessly adapt to a changing environment.
• Ability to make informed decisions quickly to keep performance on track.
• Outstanding verbal, written and presentation skills including to senior team members and external partners.
• Strong project management abilities; capable of prioritizing and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
• Ability to build strong and positive relationships across the organization.
• Intermediate to advanced proficiency with Microsoft Office applications, especially Excel.
• Possess Global to Local Consumer Insights with solution driven mindset. Experience working with B2B and B2B2C platforms a plus. Golf and golf equipment knowledge is preferred.

Salary: $99,733-$126,998