Job Description
Job Description
Salary : $60,315 - $76,110 based on experience
Position : Brand Manager
About Us :
Be part of a growth-focused team at one of New Bedfords largest privately held companies. We pride ourselves on offering competitive salaries well above the local averages, comprehensive benefits, and a clear pathway for advancement. With over a decade of experience, weve built a strong foundation that offers outstanding stability and strong opportunities for career growth.
At CVG, were not just a fitness apparel brand were a thriving community built on positivity, empowerment, and connection. With a passionate customer base and an engaged online community, were on a mission to inspire strength, confidence, and authenticity.
Were looking for a Brand Manager who can bridge the gap between strategy and community engagement. In this role, youll ensure CVGs brand remains cohesive and impactful while fostering meaningful relationships with our audience. If you have an outgoing personality with a knack for creative thinking and cultivating vibrant communities - this role is for you!
About the Role :
The Brand Manager will oversee CVGs brand strategy, ensuring consistent execution across all online social platforms, while maintaining a strong focus on engaging and nurturing our community. Youll collaborate cross-functionally to ensure the brand resonates with customers, empowers our community, and drives business growth.
Key Responsibilities :
- Brand Strategy & Consistency :
Ensuring alignment with our mission, vision, and core values across all online platforms.
Collaborate with internal teams (Content, Marketing, Customer Support) to ensure consistent brand execution across all communication channels.Community Engagement & Advocacy :Oversee the health and growth of our online communities, including our Facebook Group, private app, and Instagram presence.
Develop strategies for engaging community members, such as hosting discussions, challenges, and virtual events that align with CVGs values.Actively monitor conversations within the community, gather feedback, and share insights with internal teams to inform product and campaign improvements.Content Creation & On-Camera Presence :Appear in photos, videos, live streams, and other content to represent the CVG brand authentically and engagingly.
Collaborate with the creative team to plan and execute photo shoots, video shoots, and behind-the-scenes content for marketing campaigns.Help style and showcase products in photo and video content to ensure the brands voice and visual identity are consistent.Be comfortable engaging with the community on live videos or in community content, representing the brands tone and personality.Edit photo and video content and post on all online platforms.Campaign Development & Execution :Plan and execute brand campaigns that resonate with the community, focusing on storytelling and connection.
Develop compelling visuals, copy, and content that strengthen brand loyalty and awareness.Drive engagement within the community, such as exclusive product previews, promotions, or themed campaigns.Performance Tracking & Insights :Monitor key metrics, including engagement rates, brand sentiment, and community growth, to evaluate the impact of campaigns and initiatives.
Use analytics to identify trends, refine strategies, and optimize future content and campaigns.Conduct regular reporting on brand health and community engagement, presenting actionable insights to leadership.Collaboration & Teamwork :Assist with behind-the-scenes tasks for photo and video shoots, including organizing fits, assisting models with selfies and the flow of the shoot, moving items as needed to all locations, and the creative flow of all content needed.
What Were Looking For :
Experience : 1 years in brand management, marketing, or community engagement.Community Focus : A passion for fostering connections, understanding customer needs, and building strong, loyal communities.Strategic Thinker : Ability to craft and implement branding strategies that resonate with target audiences and drive engagement.Camera-Friendly : Comfortable being in photos and videos.Organized & Detail-Oriented : Exceptional multitasking skills with a focus on delivering high-quality work across multiple projects.Excellent Communicator : Strong verbal and written communication skills with an ability to connect authentically across all platforms.Dynamic Worker : Thrives in a fast-paced environment and embraces variety, preferring new challenges over repetitive tasks.Creative & Collaborative : A team player who thrives in an environment where priorities shift and new challenges arise daily, and works well with cross-functional teams. Has a creative mindset and enjoys seeing a project through completion.Skills and Qualifications :
Proficiency in major social media platforms for business (Facebook, Instagram, YouTube, TikTok, etc.).Ability to implement social media strategies and content with our community.Passionate about our company, values, and message.Expert with spreadsheets, information tracking, project management tools, and calendars.Experience with Photoshop, Canva, Lightroom, Capcut, and / or Premiere Pro or other photo / video editing tools.Deep understanding of company brand, voice, and products.Excellent communication skills; both written and verbal.Positive energy and teamwork.Strong work ethic, organizational skills, and attention to detail.Ability to lift up to 50lbs.Strong time management skills with a focus on delivering high-quality work within set timelines.Demonstrated ability to prioritize tasks and meet project deadlines effectively in a fast paced environment.Join the CVG squad and help us build a stronger, more connected community every day!
NOTE :
Will only consider applicants who provide a cover letter.Please email hrdept@constantlyvariedgear.com to submit your resume, cover letter, and any relevant portfolio or social media links.Include the word PIVOT in your cover letter.Please visit our site and social media pages before you apply to check out what were all about!Our Website
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Salary : $60,315 - $76,110
