What are the responsibilities and job description for the Brand Manager position at Robert Half?
We are offering an exciting opportunity for a Brand Manager in the Consumer Products industry. Located in Mahwah, New Jersey, this role involves driving the success of our brands by developing and executing comprehensive marketing strategies. As a Brand Manager, you will collaborate with various teams and leverage existing networks and partnerships to enhance brand visibility and engagement. Responsibilities• Collaborate with Product Managers to formulate and implement complete Go-To-Market plans for each product.• Enhance brand visibility and engagement through managing advertising, PR, social media, and influencers.• Ensure brand consistency and optimize product presentation by overseeing e-commerce listings.• Develop a cohesive brand identity through our websites, strategic partnerships, campaigns, and experiential marketing.• Support sales/retail placement by coordinating with the sales team to maintain consistent brand messaging and materials at the point of sale.• Maximize brand exposure and reach new audiences by implementing innovative promotional campaigns.• Expand brand reach and foster authentic connections with the target audience by collaborating with influencers, ambassadors, and partners.• Maintain a consistent and cohesive brand identity across all channels by ensuring seamless execution of campaigns.
Salary : $110,000 - $130,000
