What are the responsibilities and job description for the Salesforce Marketing Lead position at Adaptive Solutions Group?
Adaptive Solutions Group is a premier provider of information technology personnel. We provide a variety of technical professionals available for contract, contract to hire, or direct placement positions to companies in and around the Kansas City and St. Louis areas.
We are currently looking for a Salesforce Marketing Lead to join our team.
Responsibilities
- Serve as the primary point of contact for Salesforce Marketing Cloud initiatives, coordinating across multiple teams within a matrixed organization.
- Foster collaboration among marketing, IT, and business units to align on campaign objectives, technical requirements, and implementation strategies.
- Leverage Marketing Cloud’s OOTB capabilities to deliver scalable, efficient, and innovative solutions.
- Guide integrations between Salesforce Marketing Cloud and other enterprise systems, ensuring seamless data flow and system interoperability.
- Manage user accounts, permissions, and roles, ensuring data integrity and security.
- Design and implement successful marketing campaigns, including email marketing, social media advertising, and mobile messaging.
- Oversee data imports and exports, perform data cleansing and deduplication, and ensure data quality.
- Analyze campaign performance, track key metrics, and generate reports to provide insights into marketing efforts.
- Provide training and support to users, ensuring they can effectively utilize the platform.
- Collaborate with various teams to ensure seamless integration of data and alignment with business objectives.
- Lead initiatives to set up new companies, including market research, strategy development, and execution.
Required Qualifications
Preferred Qualifications
Adaptive Solutions Group offers a competitive compensation and benefits package that includes medical, dental, STD / LTD, life insurance coverage, 401k, paid vacation and holidays.
Adaptive Solutions Group is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.
Salesforce Marketing Cloud, Administration, Flows
