What are the responsibilities and job description for the Paid Search Marketing Manager position at Add3?
You
Add3 seeks a Paid Search Retail Media Marketing (SEM) Account Manager who will be responsible for account optimization and creation of new campaigns across multiple client accounts leveraging industry best practices. The individual will support overall efforts and deliver on client needs while recommending new opportunities for account growth. This position will report to the pod/account director.
Us
Add3 is a digital marketing agency based in Seattle, WA. We work with a wide variety of clients to support their marketing goals with integrated, omnichannel digital marketing campaigns. We’re focused on learning, strategizing and innovating to give our clients undeniable results across all digital channels, and our team is filled with savvy, dedicated and FUN digital marketers! Our clients will tell you we’re relentlessly analytical, results-driven, and true partners - something we are very proud of. With every interaction we live for performance, practice transparency, and celebrate diversity.
Add3 is an equal opportunity employer, and we're proud to support our diverse and vibrant team!
The Job
Paid Search:
- Manage Paid Search, Display & Remarketing campaigns for multiple clients
- Ownership of daily optimizations and general account management
- Demonstrate ability to translate client needs into actions
- Create, maintain and execute reporting & deliverables
- Opportunity to own day-to-day client relationship
- Execute campaign management tactics across multiple networks
- Perform keyword and competitive research utilizing several tools
- Ability to create, analyze, and interpret performance reports, and provide actionable insights to clients and internal teams
- Strong knowledge of performance metrics such as ROAS, CPA, and conversion tracking with ability to suggest/apply optimization strategies to exceed assigned KPIs
Retail Media:
- Develop retail media strategies and hands-on execution of retail media campaigns
- Experience in Retail Media Networks: Instacart, Criteo, Walmart, Roundel Media Studio, Amazon, etc.
- Create full-funnel media strategies based on brand objectives to drive demand, conversions, and merchandising activations
- Provide activation strategies that influence shopper behavior in marketplaces
Job Perks
- A fully stocked kitchen
- Medical, Dental and Vision Benefits
- Cellphone and commuter stipend
- An upbeat, collaborative, encouraging office space and coworkers