Digital Marketing Specialist - Marketo

Responsibilities

Marketing Automation & Campaign Execution

• Design, implement, and optimize email marketing campaigns, landing pages, and lead nurture programs in Marketo.
• Leverage audience segmentation, personalization, and A/B testing to drive engagement and conversions.
• Collaborate with sales and demand generation teams to refine lead scoring, routing, and follow-up strategies.

Copywriting & Content Development

• Craft compelling email copy, landing page content, ad messaging, and campaign materials that align with brand voice and audience needs.
• Optimize content for clarity, engagement, and conversion across various marketing channels.
• Contribute to marketing collateral, including brochures, one-pagers, and promotional materials.

Cross-Functional Collaboration

• Work closely with Demand Generation, Content, Brand, and Product Marketing teams to align campaigns with overall strategy.
• Support sales enablement by developing materials that enhance lead conversion and pipeline growth.

Performance Analysis & Optimization

• Monitor and analyze key email and campaign performance metrics to drive data-informed improvements.
• Provide insights on email deliverability, open rates, click-through rates, and lead conversions to optimize engagement.
• Maintain data integrity and ensure marketing automation processes follow industry best practices.

Project Management & Execution

• Oversee campaign execution from ideation to deployment, ensuring assets and content meet deadlines.
• Follow best practices for Marketo campaign setup, testing, and reporting.
• Stay current with marketing automation trends, email marketing best practices, and industry

Requirements

Education

• A degree or relevant certifications in marketing, communications, or a related field is preferred.
• Non-traditional credentials or verifiable skills will also be considered.

Experience

• 3-5 years of experience in marketing automation, email marketing, or digital marketing, preferably in both B2B and B2C environments.
• Hands-on experience with Marketo is required.
• Strong analytical skills, with experience using Marketo, Google Analytics, or other marketing analytics tools.
• Familiarity with CRM platforms (Salesforce preferred) and their integration with Marketo.

Skills & Competencies

• Excellent copywriting and content development skills, with the ability to tailor messaging for different audiences.
• Strong understanding of lead nurturing, segmentation, and marketing automation workflows.
• Ability to manage multiple projects and deadlines while maintaining attention to detail.
• Effective collaboration and communication skills to work across teams.
• Knowledge of SEO, paid media, or social media marketing is a plus.
• Experience with Adobe Experience Manager (AEM) or similar CMS platforms is a plus.