What are the responsibilities and job description for the Director of Marketing position at Addison Group?

Job Description

Title : Marketing Director

onsite in San Antonio, TX

Essential Duties and Responsibilities :

Develop and execute corporate objectives for existing and new product lines, as well as brand licensing activities. Proven success in transforming objectives into concrete marketing plans to ensure goals are met.
Manage and oversee marketing operating budgets.
Plan and lead advertising and promotion activities, including print, online, electronic media, and direct mail. Must be innovative and creative in developing new advertising and promotion methods.
Develop and implement product positioning, packaging, and pricing strategies.
Create brochures, flyers, and other promotional materials to support the sales team.
Ensure effective control of marketing results and take corrective actions to guarantee marketing objectives are achieved within designated budgets.
Monitor and evaluate industry trends, adjusting marketing strategies to meet changing market and competitive conditions.
Stay informed about the marketplace to ensure new products are developed to meet evolving customer needs and demands. Monitor competitor products, sales, and marketing activities.
Establish and maintain relationships with industry influencers and key strategic partners.
Prepare and present marketing activity reports to executive management.
Maintain and continually refine the corporate image across all product lines, promotional materials, and events.
Ensure proper representation of products at trade shows through booth design, PR, artwork, strategy, and staffing.
Collaborate with other departments to prepare promotional materials, manuals, and technical publications.
Review and analyze sales performance against programs, quotes, and plans to determine effectiveness.
Participate in product research and development.
Continue, refine, and transform existing campaigns, including truck wraps, calendars, social media, sponsorships, and more.

Job Knowledge, Skills, and Abilities :

Excellent verbal and written communication and interpersonal skills, with the ability to work with all levels of management and a variety of sponsors, vendors, and customers.

Demonstrated expertise in sales and marketing techniques and financial principles. Effective communication skills, both oral and written, with co-management, internal and external sponsors, vendors, and customers.

Ability to manage multiple priorities.

Strong organizational and analytical skills.

Must pass a criminal background check and drug test.

Education and Experience :

Bachelor's Degree or higher required.

Minimum of five (5) years of managerial experience.

Physical Demands :

Required to lift up to 35 lbs.

Must be able to stand for 8-10 hours per day.

Regularly required to sit, stand, bend, reach, and move about the facility.

May be subject to sitting for long periods to perform job scope.

Work Environment :

Location : Corporate Headquarters.

Will work in Field / Race Environment.

Travel may be necessary.

Valid driver’s license and clean driving record required.

Background checks and drug tests required.

Work will generally be performed in an office environment.

May be exposed to shop elements such as noise, dust, odors, fumes, and oils.

May be required to work hours other than the regular schedule.

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