What are the responsibilities and job description for the Marketing Strategist position at Addison Group?
Role: Marketing Strategist
Location: Hybrid – (In-office 3 days per week, and candidates must reside in one of the following locations: Austin, Boston, Chicago, DC, Houston, or Minneapolis)
Company: Addison Group Marketing, Consulting Services - Cloud Solutions
Job Description:
As a Marketing Strategist, you will play a key role in developing and executing strategic marketing initiatives that drive growth, enhance brand visibility, and achieve business objectives. You will leverage your expertise in market research, consumer insights, and competitive analysis to formulate effective marketing strategies. By collaborating closely with cross-functional teams (Alliance Partners and Sales), you will ensure alignment between marketing efforts and overall company goals.
Responsibilities:
- Develop and execute comprehensive marketing strategies to support the company's overall objectives and revenue targets
- Support annual channel events (pre, during, and post social and event specific support)
- Analyze market trends and customer insights to inform strategic marketing decisions and campaign development
- Collaborate with sales teams to develop integrated marketing plans to promote new service offerings
- Plan and oversee the implementation of marketing campaigns across various channels, including digital marketing, social media, email, and traditional advertising
- Monitor and analyze campaign performance metrics, making data-driven recommendations for optimization and improvement
- Stay updated on industry trends and best practices, incorporating innovative ideas into marketing strategies
Requirements:
- 8 years of proven experience as a Marketing Strategist or similar role, with a track record of developing successful marketing strategies
- Oracle Cloud or HCM and/or ERP
- Must have an understanding of Oracle Cloud and NetSuite Application and Enterprise applications and ecosystem
- Good to have: Prior marketing experience for a consulting/professional services agency
- Strong analytical skills with the ability to interpret data and trends and make informed decisions
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and concisely
- Creative thinker with a strategic mindset and a proactive approach to problem-solving
- Solid understanding of digital marketing techniques and tools, including SEO, SEM, PPC, and social media
- Bachelor’s degree in marketing, business administration, or a related field
