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ADF FOODS LTD. is hiring: Social Media & Influencer Coordinator in Edison

ADF FOODS LTD.
Edison, NJ Temporary
POSTED ON 2/19/2025
AVAILABLE BEFORE 5/16/2025

About Truly Indian

At Truly Indian , we’re on a mission to bring authentic, artisan-made Indian food to the U.S. We believe in honoring traditional recipes, handcrafted methods, and high-quality ingredients , connecting consumers with the rich flavors of India. As we grow, we’re looking for a Social Media & Influencer Coordinator to help tell our story, engage with our passionate community, and expand our reach across digital platforms.

About the Role

We’re looking for a creative, organized, and trend-savvy Social Media & Influencer Coordinator to support our social presence & influencer partnerships . You’ll coordinate social media content, influencer collaborations, and support on brand partnerships to grow awareness and engagement.

This is a hands-on role where you’ll manage content calendar, schedule posts, coordinate influencer campaigns, engage with our online community, and track performance. You’ll also work closely with a content creation agency to ensure Truly Indian’s brand story is represented effectively across all digital channels and be responsible for some content creation as well.

Key Responsibilities

Social Media Management & Community Engagement

  • Own & execute the content calendar across Instagram, TikTok, Facebook, LinkedIn, and other channels as we grow.
  • Schedule & post content in alignment with marketing campaigns.
  • Engage with the community (reply to comments, DMs, and tagged content to build brand loyalty).
  • Monitor trends & hashtags to improve reach and engagement.
  • Work with a content creation agency to ensure high-quality brand visuals.
  • Basic graphic design skills to create and edit quick-turn content using Canva or similar tools.

Influencer & Brand Partnerships

  • Identify & vet influencers (food bloggers, lifestyle creators, chefs) aligned with our brand.
  • Manage influencer outreach, negotiations, and gifting programs.
  • Track influencer performance (engagement, reach, and conversion).
  • Explore brand collaborations with like-minded food & culture brands.
  • Reporting & Optimization

  • Track key social media metrics (engagement, follower growth, reach).
  • Analyze influencer campaign performance and optimize future collaborations.
  • Provide monthly social media & influencer reports to the team.
  • Other tasks as assigned.
  • Who You Are (Ideal Candidate)

  • Passionate about food & culture – You love storytelling, food trends, and engaging online communities.
  • Social media savvy – You’re up to date on Instagram, TikTok, and influencer trends.
  • Strong communicator & negotiator – You can build relationships with influencers & partners.
  • Detail-oriented & organized – You manage multiple projects at once.
  • Creative thinker – You bring fresh content ideas to the table.
  • Engaged in online communities – You naturally interact with followers, answering questions & fostering conversation.
  • Bonus Points if You Have :

  • Food photography & styling experience – You know how to make dishes look irresistible on camera.
  • Recipe development experience – You love experimenting in the kitchen and creating delicious content that makes people hungry.
  • Knowledge of Indian spices, ingredients, and cooking techniques.
  • Qualifications

  • Experience in Social Media.
  • Familiar with Instagram, TikTok, Meta Business Suite, and influencer platforms.
  • Basic graphic design skills (Canva, Adobe Express, CapCut, or similar tools).
  • Comfortable with analytics & reporting.
  • CPG / Food / Beverage industry experience is a plus, but not required.
  • Perks & Benefits

  • Performance bonus.
  • Growth opportunity – Be part of an early-stage brand on a mission.
  • Product perks – Free Truly Indian products to fuel your creativity.
  • 2 days in office.
  • 5 personal days.
  • 32 Hours per week - 6 month contract (Temp to Perm).
  • How to Apply

    Send your resume a short cover letter explaining why you’re excited about Truly Indian & this role to allison@adf-foods.com . Bonus points if you include links to social accounts you've managed , influencer campaigns you’ve worked on , or food photography / recipes you've created! Join us in bringing real, small-batch cooked, hand-made Indian food to the U.S.!

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